Justin Levy

JULY 14, 2009

That’s one of the reasons charities can benefit so greatly from being active on social media channels. Your network of friends is likely interested in what you have to say, so you have influence wherever you’ve gathered a social network. And very often they are used to raise money.

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Social Media MySpace Widget Flickr 100

Josh S Peters

SEPTEMBER 18, 2009

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). The Gap experience, as mentioned above is a good example. I think that example supports my theory.

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ROI CPA Campaign Buy 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

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Hotels Social Media Communities Discount 245

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. The best ones, however, go way beyond that.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

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Brands Message Boards Travel Forums 133

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. Just a thought. link] Michael A. Im Jay Baer.

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Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. It also becomes direct.

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Social Media Marketing Digg MySpace 105

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

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CSR Social Media Strategy Consultant 137

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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CoTweet CoTweet Press Release Company 36

agora pulse

JANUARY 25, 2021

Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. Building relationships with forums, micro-influencers, and third-party sites. For example, the below screenshots show mentions of Contentworks on Twitter. For example, PampersUK collaborated with LadBabyOfficial to discuss life as a dad.

Communities 112

Communities Forums Disqus Social Media Management 112

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

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Social Media Strategy Influencer Case Study 128

Social Media Strategery

OCTOBER 27, 2009

You have to take part in the conversation if you ever hope to influence it. Be active within the social media and Gov 2.0 In this case, I mention a couple of examples (and this is NOT a counter-point to any of Tim O’Reilly’s posts on Gov 2.0). Use the tools that you’re advocating your clients use. There certainly is.

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Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. One of the other areas that we’ve branched out into social media consulting. The Whole. : The Whole.

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Gov 2.0 Social Media Web 2.0 Consultant 50

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

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Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Social media gives you an opportunity to exert influence onto customers and prospects. If you’re active in any particular medium, you become influential. What does that mean for you?

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Social Media Strategy Yahoo Communities 278

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. And at the execution level, it’s an important distinction.

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Social Media Strategy Social CRM Company 117

Social Media Strategery

JANUARY 10, 2009

Because inevitably, the next level brings more pay, more power, more respect, and more influence. Social media gives employees an unprecedented ability to use their voice to gain credibility, influence, and power within the organization – for better or for worse. Great points Rick and I hope to address them in the future.

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Social Media Gov 2.0 Wiki Web 2.0 119

Ari Herzog

JULY 24, 2011

You want people to know you exist, to reply to you and to single you out as an expert in this or an influencer of that. Most of the people reading this sentence have an account (whether used actively or inactively) on Twitter, Facebook, Google, or another online media platform. Shonali elaborates with an example: Try it out.

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OpenID Notification System Comments 159

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Check it out!

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Communities Twitter Web 2.0 ROI 237

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember however, that many factors influence popularity at the individual content piece level. And great example about the eyeglasses. Look under “G&# for “glasses.&#

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Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. An active agency social media presence will lead to expertise in the agency.

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Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking.

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Social Media Statistics Strategy Research 159

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

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Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

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Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Darren suggests having a memorable design, trying your hand at being a character (e.g.

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Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 26, 2010

The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. This is not a real example, readers.) That likely reduces your influence as a stumbler that StumbleUpon would want to trust. Great, now we have that out of the way.

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StumbleUpon Digg Social Networking Review 181

Kikolani

JULY 23, 2010

10 Facebook pages that are exploding in popularity – great examples of successful pages. How not to win friends and influence people – a big no-no on Facebook. What could you sell from your blog – a brainstorming activity. 21 examples of natural light photography – gorgeous, almost surreal photos.

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Resources SEO GPL Mashup 129

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

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Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. Find those who influence you , and then find out who they are engaging with. All social media etiquette rules were not heeded to.

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Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? I don’t actively do it for clients — I do it to connect with people.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 9, 2010

Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. And the online influencers recognized that for what it was: transparent and authentic. The blogosphere is especially demanding of something “real.”

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