Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Rally third-party endorsers to help share your stories. Great thoughts, Laura!

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CSR Social Media Strategy Consultant 137

Josh S Peters

SEPTEMBER 18, 2009

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). Even there, the majority of the links they sent out directed people to the FaceBook group.

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The Way of the Web

MARCH 17, 2010

One example of the feed approach is Dell Outlet , which essentially streams details of the latest Dell offers onto Twitter. An example of attempting to build value for the business, the public, and the market as a whole is a campaign starting today by building company Rok. blog comments powered by Disqus Blog Partners:

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Social Media Blogroll Feed Feedly 32

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. FriendFeed’s activity for me has ebbs and flows.

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Aggregator Content Digg Posterous 151

ProBlogger

JUNE 14, 2012

Some examples of blogs run on this platform include: [link]. Disqus integration for commenting. users group. access to the Google user group. Similar to Habari, concrete5 doesn’t have a paid support option, however it does have: an active community. Examples of blogs that run on this platform include: [link].

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WordPress Open Source FAQ Screencast 43

Social Media Strategery

FEBRUARY 23, 2009

platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 What I Liked: The open, free-flowing conversation where ideas were debated and assumptions were challenged The instructor was not only on Twitter , he’s been actively using E2.0 Technology?

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Gov 2.0 Wiki Web 2.0 Course 84

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

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Brands Message Boards Travel Forums 133

The Way of the Web

DECEMBER 1, 2009

And in the case of some companies, develop and use tools to see what people are actively searching for at the time to create the right content to capitalise on that interest (e.g. They might have large numbers of content creators, but these people are grouped around specific products in the magazine industry, for example.

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Publishing Yahoo Compete Syndication 29

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

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Hotels Social Media Communities Discount 245

Social Media Strategery

SEPTEMBER 28, 2009

So I hope to be a better customer service rep for GovLoop on your question ( Craig Newmark -style), I hope to be even more active online both at GovLoop and other spaces, I hope to continue to speak and connect with the community at various events and associations. You mentioned doing more charity work, especially with the GovLoop Kiva group.

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Gov 2.0 Collaboration Communities Web 2.0 89

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. For example, CoTweet recently put out a research report, Twitter X-Factors , which showed some pretty interesting numbers when comparing regular Twitters users to all other consumers. On the flip side, if you anger this group be ready to hear about it in your Google Alerts.

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CoTweet CoTweet Press Release Company 36

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

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Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

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MySpace LinkedIn Facebook Social Networking 114

agora pulse

JANUARY 25, 2021

Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. Those featured special interest groups, communities of interest, and so on. With pages and groups to manage, brands began to understand that conversations were happening online that they needed to be a part of. Early Internet days.

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Communities Forums Disqus Social Media Management 112

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Show them how they can use del.icio.us

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Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

JUNE 21, 2009

You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. and expect it to get used.

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Gov 2.0 Wiki Social Media Collaboration 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A. Im Jay Baer. How can I help you?

Social Media 127

Social Media Marketing Social CRM Consultant 127

Social Media Strategery

SEPTEMBER 24, 2008

Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.

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Gov 2.0 Web 2.0 Wiki Policies 50

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! They need to snap up that Facebook name pronto. As always – great piece Jay.

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Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] If you're not sure, Ask Marsh!

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Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Professional content probably isn’t a priority.

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged.

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Facebook How To Marketing URL 279

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. How can I help you?

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Social Media Strategy Statistics Metrics 117

Social Media Strategery

JANUARY 10, 2009

From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them. An example is a blog called ‘Mini-Microsoft’ where some dude just voices his opinion about life inside Microsoft.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. The Whole. : The Whole.

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Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

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Social Media Statistics Strategy Research 159

Socialmedia.biz

APRIL 24, 2018

We need site visitors to see that we’re active and influential on social media, we need to entice them into following us on these branded third-party presences so we can nurture them as leads. One example is the “Yelp Review” widget, which, as the name suggests, lets you aggregate reviews from a Yelp business page into your client’s website.

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Sites Review Widget URL 79

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Socialmedia.biz

APRIL 24, 2018

We need site visitors to see that we’re active and influential on social media, we need to entice them into following us on these branded third-party presences so we can nurture them as leads. One example is the “Yelp Review” widget, which, as the name suggests, lets you aggregate reviews from a Yelp business page into your client’s website.

Sites 60

Sites Review Widget URL 60

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

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Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). There were other typical social networks in this grouping as well, including Flickr, FriendFeed, Kirtsy, Mixx, Plurk, StumbleUpon, Tip’d, and Twitter.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. paul_pruneau Excellent summary! paul_pruneau Excellent summary!

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. You sound a lot more active and attentive. link] Janna Wemmer My parents were early influencers. link] jaybaer Oooooo.

Social Media 112

Social Media Strategy Influencer Education 112