Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Written on the eve of the launch of the movie The Social Network).

Facebook 260

Facebook Applications Yahoo Social Networking 260

Techipedia: Tamar Weinberg

JANUARY 25, 2008

and obviously more recently sites such as Digg. If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. If you’re not actively engaged, the news won’t come at you. Seven minutes after that, it had 2661 Diggs.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others.

Social Media 41

Social Media Digg How To Social Bookmarking 41

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

SocMed Sean

APRIL 5, 2012

Just look at Zappos as an example. In short, by ignoring new technologies like Social Media and Social Networking, companies are not only burying their proverbial heads, but are actively engaging in hypocrisy regarding their messages to employees. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us

Social Media 279

Social Media Twitter Facebook Social Networking 279

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Adam Sherk

MARCH 2, 2010

I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg. So what percentage of total site traffic came from Twitter and the other social sites? The highs for Facebook and Digg were 2% and 7.2% The Digg percentages varied the most with straight news sites faring best.

Survey 193

Survey Twitter Digg Hitwise 193

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151

Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Industry and social media connections are further broken into additional categories, as seen in the charts below.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others.

Social Media 26

Social Media Digg How To Social Bookmarking 26

Idaconcpts

NOVEMBER 18, 2010

As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Meanwhile 4.2 Share this on Facebook. Tweet This!

Banking 137

Banking Mobile SMS Technorati 137

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. This is not a real example, readers.)

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. The more you read, the better and more prepared you will be to communicate through various social media channels. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Twist Image

JANUARY 8, 2011

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. Here's a great example: Someone asked: What do people at Twitter think of Facebook? Over the past little while, a new online platform has been gaining ground, momentum and attention. It's called Quora.

Questions 111

Questions Foursquare Digg Journal 111

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Adam Sherk

JUNE 15, 2010

There is of course much more to the social media universe than just The Bobbsey Twins. But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. News Sites on the New Digg: Who is Active, Who is Gaining Followers?

News 165

News Sites Twitter Digg 165

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. You can jump to the end for the Takeaways ). What Horrible Things Did Time Magazine Do in 1964?

News 149

News Module Widget Facebook 149

Kikolani

FEBRUARY 18, 2013

Moms, on the other hand, aren’t hanging around Digg or Linkedin. There are countless places to be social online, but there’s no sense in selling your craft projects to teenagers on Tumblr or Professionals on LinkedIn. Be Active in the Community. The crux of social media is the sense of community that is on the network.

Trends 142

Trends Social Media Tumblr Campaign 142

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Sites 182

Sites News YouTube Press Release 182

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

No, building your personal brand in social media does not count. In social media marketing, the assets are missing. Just because your wonderful piece of linkbait that drove 30,000 visitors to via Digg succeeded once (or maybe twice) doesn’t mean that you’re ready to go at having those clients alone.

SEO 178

SEO Social Media Marketing Digg 178

Adam Sherk

MAY 17, 2010

The Social Page Evaluator (SPE) provides an estimated “Annual Page Value” for any single Facebook Page based on the last 30 days of activity. For example when I went to the CNN page by searching “CNN” while on the Fox News page I ended up on this URL: There are multiple combinations that can occur.

Sites 167

Sites News CPM Facebook 167

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. You can promote your social media profiles by integrating offline media. For example, I’ll put “I tweet. Measurement Audit What part of my social activities do I measure?

Questions 277

Questions Social Media How To Postrank 277

Buzz Marketing for Technology

JULY 14, 2008

Social networks. For example, in this case you might focus on what it means to be a professional and the upmost importance of learning. Actively build your social networks so you can tap into them when needed. • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Newsletter.

Diagrams 100

Diagrams URL Technorati Exercises 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans.

News 104

News Engagement Facebook Press Release 104

The Marketing Blog

AUGUST 3, 2010

These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Adam Sherk

MARCH 16, 2010

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek’s Tim Geithner Interview Live on Facebook: Don’t Forget to Link to the Video Afterwards by Adam Sherk on May 18, 2009 Today Newsweek offered live streaming of Jon Meacham’s interview with Treasury Security Tim Geithner on its Facebook page.

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 16, 2010

According to Ruder Finn the page currently has a daily active user base of over 10,000 fans. In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. It’s since been cleared.

RFI 156

RFI Guidelines Facebook Press Release 156