Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. URL clicks. Media views. But video creation requires work.

Engagement 124

Engagement Report Video Metrics 124

Hootsuite

JULY 28, 2022

Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Connect your socials.

Vimeo 106

Vimeo URL HootSuite Types 106

Hootsuite

NOVEMBER 10, 2021

After all, TikTok has 1 billion monthly active users. There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager. Pick your URL wisely. That all depends on your strategic goals. nutrientmatters.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite.

Features 114

Features Price Buy Campaign 114

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. Make it fun!

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

NOVEMBER 28, 2019

Simple: Facebook Live is a fantastic way to increase social media engagement. Tap the face icon to add more information about how you’re feeling or what activity you’re showcasing in your video. How to Write an Effective CTA for Social Media. 10 Quick Social Media Ad Writing Tips. What does this mean?

Video 145

Video Facebook Notification API 145

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract.

B2B 124

B2B SEO Travel Hubspot 124

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Measuring social media ROI is also key to building and refining your social marketing strategy.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% Facebook is still the largest social media platform. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios.

Tips 145

Tips HootSuite Badge Facebook 145

Sprout Social

FEBRUARY 22, 2024

Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. The best influencer analytics tools recognize the value of social media competitive analysis.

ROI 105

ROI Analytics Influencer Campaign 105

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". Your URL (optional ). RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Leave a Comment.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Keyhole.co

MAY 19, 2022

Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. While social media provides us with a ton of data about our posts, distinguishing signals from the noise remains a challenge. Enter social media reporting.

Report 59

Report Social Media Tools Price 59

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 111

HootSuite Brands Price Collaboration 111

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch.

Social Media Management 103

Social Media Management Social Media Tools Tweetdeck 103

Hootsuite

SEPTEMBER 8, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. It’s also ideal for those who are still growing their follower base on social media. What is Amazon Associates? Source: Amazon.

How To 91

How To Affiliate marketing Influencer Comparison 91

Razor Social

SEPTEMBER 7, 2016

If you’re doing an interview series the standard 30 frames per second is perfect but if you want to live stream a football match where there’s a lot of fast moving activity, you’ll want to use 60 frames per second. Social Media Examiner runs a weekly show on Huzza but use Wirecast (see later) to live stream to Facebook.

Tools 40

Tools Facebook Wireless iPad 40

Talkwalker SM

JUNE 3, 2015

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. Pro Tip: Peter Trapasso ( @petertrapasso ) , Social Media Consultant. “Keyhole has become one of our favorite social media tracking tools.

Tools 60

Tools Social Media Tips Tweetdeck 60

Hootsuite

MARCH 26, 2020

But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space. Host a laidback Ask Me Anything (AMA) on social media. Most of the time, a presenter will share their screen to go through slides or demos, while narrating.

Hosting 145

Hosting Eventful Tips How To 145

Sprout Social

AUGUST 28, 2019

Account name: Make this your business name, identical to your brand’s other social profiles. Website: This will be the only clickable URL on your Instagram page. Start a free trial and test out how Sprout can help you optimize your Instagram presence, or request a personalized demo. Make Your Activity Count.

Instagram 105

Instagram Hashtag Influencer Real Estate 105

Sprout Social

DECEMBER 20, 2022

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Sprout Social. Customer care.

Social Media 96

Social Media Tools Sentiment Small Business 96

Buffer Social

NOVEMBER 16, 2016

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! 20 Best New Social Media Tools to Try in 2017.

Tools 40

Tools Social Media Curation How To 40

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Yet when it comes to social media this seems to be overlooked.

Mobile 111

Mobile Reputation Social Graph Skills 111

Keyhole.co

MAY 3, 2023

With more than 4 billion active social media users around the world, your social listening strategy can help you tune in. The next step involves putting your social media sales hat on. If you can meet their needs, link them to a demo, discount, or free trial. Join the conversation by replying to them.

Strategy 64

Strategy Hashtag URL Industry 64

ProBlogger

NOVEMBER 6, 2014

While not a golden rule, perhaps, it is important – if you leave a link, don’t just give your blog’s URL – instead, link to a relevant post of your own that contributes to the original post and discussion… that relevancy is key. The response was overwhelming and led to tons of new traffic, social media shares, and blog mentions… for free!

Google 55

Google Blogger Hosting Forums 55

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

Advertising 145

Advertising Social Media HootSuite How To 145

Buffer Social

MARCH 15, 2018

How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out.

Social Media 110

Social Media Tools Tweetdeck Price 110

Buffer Social

OCTOBER 11, 2016

Social media offers a huge opportunity for you to reach and connect with people in creative ways. Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friends or even making a purchase. Via great content. Hilarious cat GIFs. – 6:30 a.m.

Features 40

Features Curation Analytics Feed 40

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. But that’s not today’s social media stat of the week from Eric Boggs.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

APRIL 6, 2023

Instead of dedicating your team’s time to answering all incoming customer queries, chatbots can automate many activities, such as responses to frequently asked questions or gathering customer feedback. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels.

Marketing 81

Marketing Airlines Conversation Team 81

Convince & Convert

JULY 15, 2016

Watch the video to watch a guided demo with Aaron and learn more about its most powerful features! Obviously we’ll do a demo in just a second. We’ll have the URL for you not only in the show notes, but on the screen as well. We’ll have the URL for you not only in the show notes, but on the screen as well.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Statistics 219

Statistics Research Social Media B2B 219