Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273

Sysomos ROI Social Media Privacy 273

The Realtime Report

JANUARY 28, 2017

To make social media an ROI positive channel in a B2B context, we need to change the mindset that social media is just an isolated channel or just a top of the funnel play. While social media is a great way to build a brand’s reputation, it can also be a powerful driver of demand. Discovering Potential Buyers. Lead Nurturing.

B2B 91

B2B ROI Social Media Hashtag 91

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. There are a few different vehicles for social media strategy.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Talkwalker SM

MAY 12, 2016

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo.

Sports 60

Sports ROI Metrics Social Networking 60

Audiense

APRIL 18, 2018

Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… As any marketing professional knows, the insights to be extracted from social data are incomparable. We should stop thinking of social networks as only a channel. Want confirmation?

Proposal 79

Proposal Influencer Campaign Data 79

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. 3 inspiring Pinterest shopping campaign examples. Book a Free Demo. trillion USD in 2026.

Features 114

Features Price Buy Campaign 114

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

SocialFish

SEPTEMBER 29, 2010

Such a huge improvement, not least because their active community has been brought to the forefront. For example, even with all of the testing we got a fair amount of feedback on the way we handled the drop down for top-topics, so we’ll be rolling out an upgrade to that area in the next few weeks. We LOVE the new ASAE website !!

Case Study 172

Case Study Sites Sample Samples 172

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

NOVEMBER 28, 2019

Tap the face icon to add more information about how you’re feeling or what activity you’re showcasing in your video. For example, if you’re interviewing an industry influencer in your Facebook Live stream, tag them in the video. For example, you might be at an industry conference. Product demos and tutorials.

Video 145

Video Facebook Notification API 145

Keyhole.co

JANUARY 28, 2023

billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked websites on the planet after Facebook. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. So why is YouTube such a big deal?

Metrics 98

Metrics Analytics YouTube Price 98

Kikolani

AUGUST 18, 2015

Stop putting all of your chips on your social networks. I’m not saying to stop your social activities. It’s true that organic social traffic is decreasing as we speak, but it is always a good move to share your content on social networks. It’s your online home and you should treat it as such.

Content 60

Content How To Reddit Campaign 60

Hootsuite

OCTOBER 28, 2019

Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Request a Demo.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

JANUARY 28, 2023

billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked website on the planet after Facebook. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. So why is YouTube such a big deal?

YouTube 52

YouTube Analytics Metrics Price 52

Hootsuite

JUNE 19, 2023

Safeguard customer information and data Social media can be used to distribute sensitive information about customers, such as account numbers and financial statements. A clear policy outlining what type of customer data is allowed on social networks helps protect private data. Here are a few to get you started.

Banking 95

Banking Policies Template Templates 95

Hootsuite

OCTOBER 5, 2023

This automatic screening process adds a layer of compliance and security to your team’s social media activity — which in turn, should bring your whole crew confidence. You don’t need to be in a regulated industry to take advantage of Proofpoint for social media, though. Why is Proofpoint for social media important?

Social Media 98

Social Media HootSuite Insurance Policies 98

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". But youve really hit the nail on the head here with the real-world examples. Social networking. "Tailoring the knowledge transfer and exchange strategy to the audienceâ??s

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Bare Feet Studios

JULY 16, 2010

For example, free downloads) Beware of perfectionism – though do put some effort into making your music come from your heart. Ken and Jenn recommended getting a presence on several social networks. Make a really good demo ! Love your fans, respond to their comments, give them stuff! Use the tools !

Social Media 88

Social Media Upcoming Conference Viddler 88

Hootsuite

JUNE 21, 2023

. #1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media? FINRA first started issuing guidance specific to social media way back in 2010. Request demo 7.

Social Media 100

Social Media Guidelines Tips HootSuite 100

The Marketing Blog

JANUARY 28, 2008

He has also quoted Parachute’s example which is perhaps the best demo. When you are thinking of product as a whole, smart packaging does play an important role in the product purchase activities. Take an example of shifting your scooter from one place to another by some of the courier companies. Not its packaging.

Products 100

Products Web 2.0 Startup Apple 100

Hootsuite

MARCH 7, 2022

WhatsApp allows users to send and receive a whole variety of messages, including text, images, videos, documents, locations, and other content, for example, links. Running off a cellular network, WhatsApp also gives its users the ability to make and receive calls through audio or video channels. Get a Free Demo.

Instant Messaging 112

Instant Messaging HootSuite Marketing Statistics 112

Buzz Marketing for Technology

JULY 22, 2008

It occurred to me that since social activity is like a dance, there should be a mirror set of attributes for effective response-ability (responsibility). It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. Category: Social Networking.

How To 100

How To Compete Skills Directory 100

Hootsuite

JULY 13, 2022

Take Nike for example. For example, you could ask your customers to rate a specific part of your brand from 1-3 or 1-5. Zappo’s, for example, is on point with their brand voice. For example, if your customer persona is an older demographic, you can focus on making each touchpoint more accessible. Get a Free Heyday Demo.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% Facebook is still the largest social media platform. For example, you could use ‘AND’ to search for two search terms at the same time. For example, if you run a home interior store in Seattle, you could use this Facebook search command to see what your direct competitors are doing.

Tips 145

Tips HootSuite Badge Facebook 145

Buffer Social

AUGUST 23, 2023

To help you answer that question, here’s a birds-eye view of some of the most popular social platforms, who frequents them, and what they’re used for. A great example is workout app Sudor’s quirky tweets, which rely on trending memes and gifs to connect with their followers.

Small Business 77

Small Business Activities Platform Social Media 77

Hootsuite

JUNE 14, 2023

RBC, for example, has presented the Canadian Open since 2008. Book a free Hootsuite demo today 2. Nexalogy Nexalogy offers top-tier data visualizations that can take your social monitoring to the next level. You can track activity across multiple storefronts and locations, and respond using quick links.

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

ProBlogger

MARCH 31, 2011

All the photos and examples below are taken from Floppycats.com’s Compendium blog ). Compendium helps you offer a conversion point or a call-to-action (CTA) to your blog These CTAs can include requesting more information, signing up for a free demo, downloading a document, or even a “buy now” option. Social Networking.

Platform 42

Platform WordPress Engineering Open Source 42

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Sprout Social

NOVEMBER 14, 2023

In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. Brand authenticity on social media refers to whether brands come off as genuine, tapped into their customers on social and true to their values. Let’s get into it. What is authentic marketing?

Authentication 122

Authentication Tips Marketing UGC 122

Hootsuite

SEPTEMBER 7, 2022

Posting quality content on social media. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Get a free Heyday demo. For example, fashion retailer Aritzia runs an annual “Black Fiveday” sale. 3 creative Black Friday ad examples.

Strategy 104

Strategy Discount How To Retail 104

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks.

Trends 40

Trends Social Media Predicition Instagram 40

Sprout Social

OCTOBER 20, 2022

That’s more organic impressions than any of our social networks could drive.”. When employees celebrate our company’s culture and share their authentic experiences, interest in Sprout ripples across their social networks. Request a demo. Attracts the best candidates.

Social Media 115

Social Media Curation Team Newsletter 115