Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. For example, look at the extensive campaign reporting available for a LinkedIn social ads campaign: Source: LinkedIn Social ads are also the best option for A/B testing and campaigns that include multiple ads sets. Try it for free.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Here is a report from Sprout’s Listening capability. Brand protection How you handle complaints directly affects your brand’s reputation.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. YouTube: Create product demos and self-service tutorial videos. Number of leads This KPI helps you track how many potential customers your brand generates through social media activities.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments. The example of HP UK.

Case Study 68

Case Study Campaign Activities Study 68

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. By measuring your brand sentiment automagically with Hootsuite Insights , for example. Request a demo Build relationships Is it lonely at the top?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

NOVEMBER 28, 2022

In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat. Here’s an example of a S.M.A.R.T Request a demo of Hootsuite Amplify.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

FEBRUARY 3, 2022

Facebook’s latest available information indicates there are 40 million businesses using Messenger and only 300,000 active Messenger bots. Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp. Meta reports the potential advertising audience for Facebook Messenger is 987.7

Facebook 145

Facebook HootSuite Retail Conversation 145

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation. It saves time and reduces errors.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

DECEMBER 15, 2021

If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Conversational AI examples. What is conversational AI?

Conversation 132

Conversation How To Retail Issues 132

agora pulse

AUGUST 17, 2020

Here are a few examples of goals you may want to set here: More traffic (clicks to your website). People who signed up to your newsletter or asked for a demo of your product). Agorapulse reports help with audience intel. And where do they seem to be most active)? This goal makes sense mostly for sites that sell ads.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

JANUARY 31, 2024

High conversion rates indicate that the advocacy program is not only increasing brand visibility but also compelling the audience to take meaningful actions, such as filling out a demo form, signing up for a newsletter, or engaging with the brand in other valuable ways. However, as helpful as engagements are, they are only part of the story.

ROI 62

ROI Engagement Metrics How To 62

Visually SM

JULY 31, 2020

Moreover, you are going to see many examples and practical tips on how to master video marketing. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Truth is people are still on Facebook, active and consuming content — especially videos.

Social Media 246

Social Media Video Company Content 246

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

JANUARY 16, 2023

We have included a few interesting Messenger chatbot marketing examples at the end of the article. And as if all that isn’t enough, Facebook Messenger chatbots also offer the benefit of tracking customer engagement and activity 24/7. Creative Facebook Messenger marketing examples. Get a Free a Heyday Demo. Source: Heyday.

Strategy 118

Strategy Facebook Marketing FAQ 118

Hootsuite

FEBRUARY 24, 2023

The platform also doesn’t allow you to customize social media performance reports. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals. Here are a few more of the top features you’ll find in Hootsuite Analytics.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JULY 5, 2022

For example, YouTube recently launched YouTube Shorts , their new short-form video experience. billion monthly active users , a testament to YouTube’s enduring influence. The Meet the Melbourne Water Team series is a great example of how YouTube videos can humanize your brand. Shorts quickly gained over 1.5 Web series.

YouTube 130

YouTube Video Authentication Education 130

Hootsuite

AUGUST 15, 2022

Customers are actively searching for them. In a busy inbox, for example, an email that stands out and creates a sense of urgency is more likely to be noticed than an email that doesn’t. Get a free Heyday demo. Close to 1 in 2 people have reported looking up new brands, products or services on Instagram.

Strategy 101

Strategy Discount Marketing Retail 101

Unmetric

JULY 11, 2019

We go through an extensive list of brand tweets for this activity and guess who’s been coming up on this list, day after day? About this report. This SparkNotes social media report was put together using Unmetric Analyze. Sign up for a demo. Create your own report like this. You got it right. SparkNotes.

Meme 120

Meme Instagram Report Analysis 120

Hootsuite

APRIL 6, 2022

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. For example, if you find hundreds of people have the same specific question about your return policy, it might be time to revisit the wording of said policy. We got you.

Instagram 90

Instagram How To Retail FAQ 90

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

MARCH 29, 2023

For example, both strive to boost brand awareness and drive site traffic. Sprout’s competitor reports and intuitive listening tools give you even deeper insights than you would gain from manually researching on the native platforms. Get a personalized demo of Sprout Social from a member of our team today.

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Having surpassed one billion monthly active users , the platform continues to deserve attention.

Buy 117

Buy Video How To Template 117

The Realtime Report

JUNE 15, 2016

This is mostly because, despite all the hype and buzz surrounding VR, we have yet to see the technology find its place in our everyday life in the same way that for example mobile applications have done so. Currently, there are some prototypes and demos available that combine virtual reality and online casino gambling.

Applications 70

Applications Authentication Industry Price 70

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. For example, when I managed social media at Shedd Aquarium, the animal caretakers could get much closer to certain animals than I could. Take Chewy, for example. But you can hire someone who would.

Video 93

Video Film Content How To 93

Sprout Social

NOVEMBER 23, 2022

Tip 9: Measure, report and readjust. The project owners can be responsible for overseeing or actively: Curating content for employees to share. Gathering and reporting on performance results. Identify employees who are already active on social media, and those with a large LinkedIn network. Request a demo.

LinkedIn 114

LinkedIn Tips Curation Training 114

Oktopost

MAY 23, 2022

It can be split into two categories, active and passive: 1. Active Intent. Also called transactional intent, active buyer intent shows behavior that indicates customers are taking action to research a particular product or service. Other use cases include: Website personalization. Email personalization to nurture leads.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

NOVEMBER 1, 2021

One classic example of this is an employee of the month program, where a valued employee receives public recognition and sometimes, monetary compensation or some other reward. An employee advocacy benchmark report found that social media posts from employees that were personalized generated 64% more engagement than those that did not.

Training 124

Training Study Metrics Social Media 124

Sprout Social

MAY 8, 2023

With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. With the app now amassing over 1 billion active global users who spend nearly 20 hours on the app every month, TikTok has competitive staying power. The best times to post on TikTok are Tuesdays from 2 to 6 p.m.,

Tourism 108

Tourism Travel Education Engagement 108

The Realtime Report

JANUARY 28, 2017

Social media activity data is a vast source of real time customer intelligence. For example, let’s say a prospect just shared an article from an industry influencer. Not having social activity data in your lead scoring model means that you’re missing a key piece of demand generation data. Lead Nurturing. Re-engagement.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Additionally, they’re more likely to apply to an open job if the employer is active on Glassdoor.

Review 96

Review FAQ Construction Metadata 96

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Sprout Social can also be a Mention free alternative as the demo sign-up does not require credit card details, and you can get a free trial of features. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Their tracking and reporting features can give you plenty of information to analyze for actionable information, too. BuzzSumo. . Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

FEBRUARY 24, 2022

If you primarily sell to businesses in your local area, for example, engaging with nearby companies on social media will ensure that your brand is what comes to mind the next time they need your product or service. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

MAY 16, 2022

For example, financial services are a lot more competitive than t-shirt businesses. Here are a few examples from retail to illustrate how much costs can change even within the same sector. A classic example is Black Friday and Cyber Monday advertising. Get a demo of Hootsuite Social Advertising today. Request a Demo.

Cost 94

Cost CPC Facebook HootSuite 94

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Book a demo Why create a social media policy for healthcare employees? Measure ROI.

Policies 93

Policies Template Templates Examples 93

Hootsuite

MAY 1, 2023

Basic social media workflow A basic social media workflow should involve all of your day-to-day activities. Monitoring and reporting: Monitoring performance after posts go live. They also produce reports for the team on an ongoing basis. Each can be broken down into several broad stages.

Template 134

Template Templates Social Media Tips 134