SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Scheduled Media. Content, Content, Content.

Insurance 174

Insurance Activities Social Media Policies 174

Buffer Social

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

Communities 97

Communities Social Media Tips Education 97

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

Social Media 129

Social Media Social Media Management How To Course 129

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Definitely. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Ignite Social Media

NOVEMBER 5, 2020

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. I limit my time or take full breaks from my personal social accounts.

Social Media 171

Social Media Tips Curation Feed 171

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.

Social Media 126

Social Media Strategy Content How To 126

agora pulse

JUNE 29, 2020

That’s where social comes in! Check out these tips about social media for universities. Students are frequent users of multiple social media platforms, and many are often using a combination of social platforms daily that likely include Facebook, Instagram, YouTube, and TikTok at the least.

Social Media 104

Social Media Engagement How To Groups 104

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities 216

Activities Social Media Policies Social Networking 216

Buffer Social

AUGUST 30, 2023

“At its core, a community is a group of people who share common interests and want to connect with other people around those interests,” says Alex Angel , Community Consultant, formerly Nike and Reddit. On social media, fostering community means getting the people who are connected to you connecting to each other.

Communities 78

Communities Social Media Community building Groups 78

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 94

Social Media Focus Group Aggregator Research 94

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Net-Savvy Executive

JULY 30, 2012

From the first time I described the three buckets of social media data , I knew that one category was different. Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. What do we do with data about people, then?

Groups 89

Groups Groups Data Social Media 89

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. And it has definitely changed. Meanwhile, Facebook Groups are surging in popularity. billion monthly active users. million people active on Facebook. Some social media networks tend to be popular with specific age groups.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Ignite Social Media

OCTOBER 2, 2017

The group has put together some projects sure to inspire the inner creative side. Being an interior designer, cook, DIYer and writer, Michael bring some definite charm to his blog. If you’re looking for ideas on how to activate an influencer for your brand, feel free to reach out to us. Inspired By Charm.

Influencer 87

Influencer Social Media Project Journal 87

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. If this is your primary activity online, you are not a marketer.

Social Media 273

Social Media ROI Construction Reputation 273

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

SocialFish

NOVEMBER 22, 2010

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. 2) Social media triage goes hand in hand with a crisis communications plan, but doesn’t replace it. 5) A triage chart is a concrete way to show staff how your social media policy works.

Social Media 267

Social Media Policies Case Study Communities 267

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. A couple of years ago I was training a group of marketing professionals about influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. The Importance of Social Engagement Insight.

Engagement 87

Engagement Social Media B2B Team 87

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 102

Influencer Brands Collaboration Authentication 102

Kikolani

JUNE 15, 2010

In the last few months, I have had the privilege of becoming a regular contributor on several multi-author blogs such as Search Engine Journal , Famous Bloggers , Social Media Examiner , Search Engine Watch , and Stay on Search. This should be the most obvious and important use of a private blog group. Announcements.

Collaboration 148

Collaboration Groups Groups OpenID 148

Jon Loomer

SEPTEMBER 10, 2015

This then allows advertisers to create ads that are perfectly crafted based on a user’s activity on their website. You may want to generate an audience of people who visited a specific landing page, blog post or group of pages for targeting purposes. For example, let’s think of a website like Social Media Examiner.

Facebook 120

Facebook URL Advertising Template 120

Social Media Strategery

NOVEMBER 8, 2010

Who gives that big social media presentation if you can’t make it? Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. So I’ll just give you my definition based on how we use it here.

Team 101

Team Social Media Activities Training 101

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. This active monitoring will give you ideas.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

The Realtime Report

NOVEMBER 25, 2022

A sports club marketing strategy can help keep your marketing activities targeted and on track. A marketing strategy is the roadmap that underpins all your marketing activities. With targeted marketing activities that are driven by a well-thought-out marketing strategy, your sports club has the potential to: Reach your target audience.

Sports 91

Sports Team Strategy Tips 91

Webbiquity SMM

JUNE 30, 2011

That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Not at all. You can’t do that with executives at GE, IBM, Ford, etc. You should, of course.

Social Media 188

Social Media Brands Plaxo Insurance 188

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

The Realtime Report

JANUARY 15, 2017

How To Write A Great Social Media Case Study. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work. When writing about social media, one should learn about this subject in great detail.

Case Study 70

Case Study Study Social Media How To 70