Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. But like any good thing, data simplification can be overdone.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. But it’s jarring to still come across such reports today. Periodic health screening gives way to real-time monitoring of health.” marketing and HR).

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. Horror #4: The Data Wipeout. So far, everything is in order. Everything’s lined up for a sale.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 12, 2012

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 22, 2015

For example, if you want to target visitors who viewed a specific product, you would first set up the Custom Audience in Ads Manager. By creating and rotating your videos, you can give your followers insider access to your company’s activities. Facebook will match up the actions with any Audience rules you have set up in advance.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. That may be obvious for sales or customer service personnel, but what about the data entry person in accounting, the guys on the loading dock, or the janitor–how do their efforts impact customer happiness?

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. If you’re not already active there, here are a few tips that will help you get started with Quora marketing effectively. For example, this blogger linked to my Grammarly discount page from his Quora answer.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

NOVEMBER 16, 2018

Not only do the result from polls give you data about your customer’s pain points and issues, but they also give your audience a chance to feel heard. For example, Walmart is constantly utilizing surveys and polls to learn about their social media followers. . For example , this is an untagged mention of Domino’s Pizza.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • Use data–intuition often leads down the wrong path. •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 18, 2011

Keep in mind that search results change constantly; all of these examples were accurate at the time of the search screen captures.). Here are four case studies demonstrating how WPO does more than get a company or individual onto the first page of results in search—it helps them own the first page of search results.

Adwords 157

Adwords Case Study SEO Software 157

Webbiquity SMM

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. Want Guest Post Links?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 31, 2012

Only the largest b2b enterprises approach that level of sales activity. Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations. Provide prospects with a “guided tour.”

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

JULY 22, 2014

For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Example: “1. Focus On The Sexually Active. Twitter users frequently exchange information about products and services.” How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JUNE 10, 2014

For example, “This Facebook contest will drive 100 new leads in 90 days.”. • G+ interaction gets more rich data into search results, which increases clicks. Start with research: is your goal achievable? What’s the best way to accomplish it? Google’s objectives is to classify EVERYTHING. .”

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. are active on at least one social network (predominantly Facebook)—but not all use social media the same way or have the same expectations. are now active on at least one social network, up from 67% in 2012.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JULY 31, 2012

Only the largest b2b enterprises approach that level of sales activity. Every university offers certain services (flexible meal plans, for example) so these features tend to be touched on lightly. Just be sure to back up these statements with facts, examples and demonstrations. Provide prospects with a “guided tour.”

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. ” How to Do a Facebook Personal Profile Security Audit by Seriously Social. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. How Are People Really Using LinkedIn? INFOGRAPHIC] by Mashable.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MARCH 3, 2015

The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

MARCH 27, 2013

Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog. Advertising on LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 13, 2016

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. It takes a fairly large data set to be able to estimate values with any accuracy, and even then, the average value tends to fluctuate over time.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Social Website Analyzer. This is the site for you.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. It also analyzes the data in order to recommend ideal posting times for both Facebook and Twitter.” They’re a textbook example of how to build a platform by doing one thing better than anyone else.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. ” — iag.Me.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing. by Kuno Creative.

Social Media 200

Social Media Tools Strategy Tips 200