Sherrilynne Starkie

JANUARY 29, 2018

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Daily monitoring is a foundational activity.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. A social media consultant spends a lot of time looking at data.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” We often ask firms “What are you selling?”

Retail 187

Retail Buy Consultant Reputation 187