Mindjumpers

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data. So, which part of the data is relevant to you then? Photo views. Other clicks.

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Instagram’s New Algorithm – What You Need to Know

Mindjumpers

One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. Additionally, until now, brands have been supplied with little to no data on their Instagram channels. Simply put, like father, like son.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Predictive Modeling of Social Activity. Facebook data was collected from over 60k users and 1.5m

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Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?

Mindjumpers

Big Data – Big Deal. This means having oodles of user data stored within their system. Big Data that can only be assumed to help fire up Google’s other products and campaign tools in the fight for the ad marketing gold. The management platforms build up astounding masses of data about the users. www.informedtraining.co.uk/blog/2012/06/615/.

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We’re Not From Round Here: The Importance of Localised Social Content

Mindjumpers

Take a recent example where a client’s global team requested an image (a model in a provocative pose) from a recent event be shared with their Scandinavian audience. While many companies invest a lot in targeting the right audience, the content is not always relevant.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

It represents up to three times the social sharing activity of Facebook alone. The data generated from Dark Social is one of the more valuable sources of social insights because it has not been “filtered” for public reading and approval but is written with a genuine purpose. A dominant but seldom discussed force in online sharing.

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

It represents up to three times the social sharing activity of Facebook alone. Because of the private nature of sharing, the data generated from Dark Social is one of the more valuable sources of social insights. Dark social links do not contain referrer data – that is used to identify an address of a webpage.