Josh S Peters

FEBRUARY 5, 2013

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

SEPTEMBER 18, 2009

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). There is no sales pitch, no call to action for a purchase, nothing.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 30, 2009

Managing a Social Media Brand Marketing Campaign Depending on how active your niche and customers are online you might need more than one person working on it. Let’s use Twitter as the example in this one. For Twitter you might need to use Co-Tweet or segment your Twitter strategy and have separate accounts for each.

Campaign 113

Campaign Social Media Brands Marketing 113