Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Fans are less active on Sunday compared to all other days of the week. How do you approach your Facebook activity?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

DECEMBER 20, 2010

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). Control the design; control the paths you point people down; control the data; control the functionality. So: Spread it around.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 16, 2011

The more I thought about, it the more I was left confused at Forrester’s characterization of the data, especially given the earlier warning about last-click measurement. The report doesn’t actually give any detail as to the form the data that was used took. Zero detail on actual social media activities. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Your book mentions the importance of data. Google is always testing.

Google 361

Google Marketing Apple Analytics 361