Buzz Marketing for Technology

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. What do they like?

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Email this to a friend?

Data 100
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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

For example – 94.5 Jelli listeners have proved to be 100x more active then Pandora listeners and make 300 actions on average per month (actions are defined as Likes, Dislikes etc) which is easy to imagine since its so easy to use. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

ROI 208
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Personalizing With Purpose

Buzz Marketing for Technology

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. Following the Leaders.

Insurance 206
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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Tweet This!

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before.

Mobile 225