Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". And who may be able to influence those actors in their decision-making? But youve really hit the nail on the head here with the real-world examples. crowdsourcing. application.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Later

MARCH 31, 2020

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Instagram Influencers: How to Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ????????? Questions about Influence to Empire?

Influencer 86

Influencer Instagram Tips Microblogging 86

Later

MARCH 31, 2020

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Become an Instagram Influencer & Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ????????? Questions about Influence to Empire?

Influencer 66

Influencer Instagram Tips Microblogging 66

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Take National Geographic, for example. For example, REI’s Miranda in the Wild!!

YouTube 113

YouTube Brands Communities Loyalty 113

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? For example, REI uses pinned comments to pose a question to subscribers that’s relevant to the video in question: You can likewise use pinned comments to hype up upcoming videos, events or giveaways. You might see recurring compliments and requests that influence your content.

YouTube 130

YouTube Communities Engagement How To 130

Sprout Social

MAY 26, 2020

When are they most active? For example, let’s say you’re competing with the following video on designing an abandoned cart email. For example, see how the top search result for “juggling football” is a video titled “soccer/football juggling tutorial.” YouTube lets you crowdsource translated captions from your fans for free.

YouTube 131

YouTube Social Media Marketing SEO 131

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

Instead of having to actively search for new and interesting things, our friends were doing the work for us. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. As we mentioned in the beginning, a lot of brands don’t track their social media marketing activities because they simply don’t know how to do it. Hashtag Analytics Tools. Hashtagify.

Hashtag 110

Hashtag Analytics Fashion Campaign 110

Laurel Papworth

SEPTEMBER 18, 2014

myproduct #industrytag Example Channel Nine and the federal election #YouDecide9 #auspol #election. The discussion never dies down though it will spike during viral activity. Less necessary today with the inbuilt object recognition algorithm (google for example can tell the photo is of the Eiffel Tower BEFORE you tag it).

Hashtag 111

Hashtag Tips Folksonomy Meme 111

Later

MAY 19, 2019

It could be as simple as including some behind-the-scenes content of your office or store for example. When people search for a hashtag on Instagram, if it’s popular enough, they’ll be able to view active, real-time stories on that hashtag’s page — including your own. Not sure how to storyboard your Instagram Stories? No problem!

Instagram 72

Instagram Engagement UGC Hashtag 72

Later

JANUARY 23, 2019

Take @wework for example. When it comes to regular Instagram posts, it’s very important to post when your followers are most active. That being said, if you’re looking for immediate engagement on your Instagram Stories, posting when your followers are most active will help. And it works for them!

Instagram 104

Instagram Template Templates Hashtag 104

Sprout Social

MAY 31, 2022

Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. What is social media activism? How has social become the launch pad for activism?

Activities 93

Activities Social Media Transportation Education 93

Buffer Social

SEPTEMBER 8, 2016

They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. Here’s an example. Reading on the web is a wonderful leisure activity for many, so it must feel like such a gift to be able to build a following around what you’d be doing anyway. Gain influence.

Curation 40

Curation Influencer Content Newsletter 40

Mindjumpers

MARCH 3, 2011

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. Tweet “A compass is a device for discovering orientation and serves as a true indicator of physical direction.

Social Media 274

Social Media Diagrams Crowdsourcing Marketing 274

Later

MAY 28, 2020

Every social activation (big and small!) Not only does this cut the cost of a Pride activation campaign, but more importantly it makes it accessible to everyone — which is exactly how Pride should be. goes a long way in challenging dated perceptions, raising awareness, and much-needed funds.

Campaign 60

Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

For example, influencer @TyFrench has dedicated his Instagram feed to educating his audience this Pride Month on the meaning behind the Pride flag: View this post on Instagram. For example, outdoors and adventure company REI created a dedicated Pride campaign to help LGBTQIA+ adventurers, tell their stories.

Campaign 56

Campaign Social Media How To Instagram 56

Later

MAY 8, 2019

The Rise of Influencer Marketing For Fashion. To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world: View this post on Instagram. A prime example includes brands like Rouje and Faithful the Brand. Take Veja sneakers for example.

Fashion 83

Fashion Instagram Influencer UGC 83

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis.

Social Media 200

Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

For an example, check out Ask me Anything: The Talkwalker Edition. For example, Hootsuite uses Twitter’s API to publish tweets, and Instagram’s API to schedule posts. Face filters on social apps like Snapchat and Instagram Stories are the most common examples. Artificial Intelligence (AI). Boost, boosted post.

List 145

List Social Media HootSuite URL 145

Laurel Papworth

MAY 13, 2014

some basic democratic activities and then. compare it to social media funding, civic crowdsourcing and peer to peer industries. No Gov – complete Big Society community activism. It can buy you access, influence and power. Crowd Activism ie. Social Activism. Let’s have a look at. Petitions online.

Collaboration 104

Collaboration Banking Crowdsourcing Project 104

Kikolani

SEPTEMBER 17, 2013

Connect with influencers in your market. If you have a valuable piece of content that you want shared more widely, make sure you have built up connections with other influencers in your niche. Once you have built up connections with other influencers, they may naturally share your great content but they might also miss it.

Tips 168

Tips Influencer Blogger LinkedIn 168