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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Think long-term, not short-term.

CPM 413
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Rise of Voice-Activated Advertising. Lower Costs.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content. Joining LinkedIn groups your clients and customers are in is an ideal way to stay connected with them.