Remove Activities Remove CPM Remove Examples Remove Metrics
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 129
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns.

CPA 124
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Either set up or have an active AdSense account you can link to your channel. YouTube’s CPM (cost per thousand impressions) varies per region. YouTube’s CPM varies by industry. You could get paid more if you’re making content for the stock market than the pet industry, for example. CPM $70.82 CPM $70.82

YouTube 96
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them. The Starbucks Facebook Page , for example, has over 18 million fans.

CPM 413
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Facebook Account Optimization and Organization Techniques

Jon Loomer

For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Optimization is a continued refinement of your currently active ads. Examples include using better naming conventions, relying on a go-to build template, and much more.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. For example, if you’re targeting yoga moms in North America, then save an audience based on those parameters. By paying per impression, you can optimize your CPM to just $0.02 Two-Cent Video Ads.

CPM 147