Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. How is that possible?

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. cell phone users owned a smart phone.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

JULY 15, 2020

LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Include a list of all platforms they are on, how active they are and what type of content they are sharing. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Audiense

JANUARY 25, 2018

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! As a result, we make stage 1 cost-effective and efficient whilst ensuring influencer relevance.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. To maximize the potential benefits of Social CRM, you may need to adjust your sales and marketing strategies away from transactional activities like cold calls and hard selling. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Socialmedia.biz

SEPTEMBER 11, 2018

If you have an active social media presence, maintaining constant communication with your target audience is important for generating leads, encouraging conversions and ultimately, building brand loyalty. Jon usually put an end to a campaign when it started costing him more than 20 cents/click.

Social Media 93

Social Media ROI Influencer Campaign 93

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum? Showcase your customer support. Got some great support resources online?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MAY 3, 2013

The real example of Volkswagen ad proves how important it is to become negative in your content. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing. Video Content Planning for Events: 5 Hard-Won Lessons.

Social Media 88

Social Media Strategy Content Marketing 88

Rebekah Radice

APRIL 3, 2017

You can filter your audience by location, activities, and even buying decisions. If you have a price point (high-end or luxury buyers for example), you can add work, education or financial information here. For example, write down: Gender. Take these two examples. Here’s an example using this blog post.

Social Media 141

Social Media Content How To Buy 141

Hootsuite

JANUARY 2, 2024

billion total active social media user identities, representing 60.6% Social commerce sales: How much revenue you bring in from social commerce activities across your social accounts. #1 Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Sprout Social

DECEMBER 29, 2022

For example, a tool that works for a growing team of five might not be appropriate for a team of 1,000. Key features: 40+ integrations including HubSpot, Google Drive, Slack and Zoom. Cost: $10/month per seat (Standard package). Cost: $10/month per seat (Standard package). Cost: $25/month per seat (Business package).

Collaboration 101

Collaboration Software Project Tools 101

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups. Source 7 essential demand generation metrics for a trackable funnel 1.

Metrics 62

Metrics Cost Hubspot Analytics 62

Rebekah Radice

APRIL 3, 2017

You can filter your audience by location, activities, and even buying decisions. If you have a price point (high-end or luxury buyers for example), you can add work, education or financial information here. For example, write down: Gender. Take these two examples. Here’s an example using this blog post.

Social Media 60

Social Media Content How To Buy 60

Writtent Blog

AUGUST 17, 2016

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write the Best Headlines – The Complete Guide. Check out the guide below!

Examples 40

Examples SEO Screencast Blogger 40

Sprout Social

JUNE 30, 2021

Here’s an example of this in action: As you can see, the post has some decent engagement and a number of retweets. There are also about 25-30 replies, but the HubSpot social team doesn’t just leave it there, they ask another question to find out more about her preferences. . Be there to respond with an open heart and mind.

Brands 138

Brands Loyalty Hubspot Authentication 138

Later

NOVEMBER 13, 2019

Take for example plant-based cafe Kokomo — not only does their image choice tell the story of just how delicious a vegetarian life could be, but they also reflect their brand colors in the Instagram Stories highlights, they’ve used a punchy Instagram bio and share their menu and location “above the fold”. . Total cost: $0.? ? ??

Instagram 85

Instagram Trends UGC Meme 85

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

OCTOBER 5, 2022

And it costs a lot less than hiring a new assistant who happens to love repetitive labor. Forgetting to follow up with new prospects can cost you their business. Your brand needs to stay active on social media to keep up. Instead, use software tools with integrated analytics to measure your business activities.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Sprout Social

AUGUST 14, 2023

For example, Medallia , an enterprise customer experience platform, used Sprout to hone in on relevant metrics that informed them how to use content more effectively to better engage their customers in different industries. Make employee advocacy fun with leaderboards and offer perks to encourage active participation.

Platform 72

Platform Tools Curation LinkedIn 72

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. For example, 69% of adults in the United States use Facebook. We’ll go through a few examples so you know what your brand can achieve too.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

JUNE 30, 2021

or “Which age cohort is most active in sharing our content?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. For example, if you advertise just on one channel, say, Facebook, you can be seen by customers only when they’re on Facebook. per click, while LinkedIn CPC is $5.26

Data 108

Data Social Media Strategy CPC 108

Oktopost

JANUARY 25, 2021

Then you can develop a strategy that ties your goals to the social media activity your leads are actually engaging with. They each have unique advantages, and can be a cost-effective way to reach audiences who are less likely to engage on LinkedIn. For example, lead generation is an obvious metric for many B2B campaigns.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

ProBlogger

JUNE 3, 2012

MarketFace is a good example of a company that uses this strategy. You may write one long blog post a month as a guest for other blogs, remain active on Facebook, and curate tons of information on Twitter, which would be enough to keep you in the minds of your customers. The simplest example of this is the email newsletter.

How To 40

How To Case Study Newsletter Consultant 40

Webbiquity SMM

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. TwEntourage.

Tools 203

Tools Tips Twitter Klout 203

Bare Feet Studios

OCTOBER 15, 2008

Sponsored by Chi.mp , HTDC , KnowHow Cafe , and HubSpot. There are over 25 active chapters and their educational non-profit status is in the works. In the workshop though, we will show the steps that have already been taken and give you examples of the big things people are getting accomplished with very small budgets.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

NOVEMBER 18, 2014

Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Here’s an example: . Our overall list building strategy was going well at the start of 2014. Fix Leaky Landing pages via Inspectlet.

Conversation 161

Conversation Template Templates Real Estate 161

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JANUARY 3, 2011

Avoid common mistakes that can cost you traffic and goodwill? In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Produce more stylish and readable content?

Tips 176

Tips Sysomos SEO WordPress 176

Socialmedia.biz

JULY 26, 2018

While the primary objective of a webinar is to offer high value, timely and relevant content to the audience, they’re an extremely cost-effective way to reach your target demographic without having to book a venue and organize a physical event. You can also host one free webinar for 30 minutes with 10 attendees. Zoho Showtime.

Conference 60

Conference Price Hosting Meeting 60

Buffer Social

NOVEMBER 2, 2017

For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. Let’s use Nike as an example, many people have heard of Nike (and they probably even own a pair of Nike shoes or a piece of gear!).

ROI 111

ROI Advertising Conversation Social Media 111

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. They need to cut costs. social media, PR, advertising) that support that activity. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

AUGUST 11, 2016

Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot. YouTube personalities Casey Neistat and Amy Schmittauer are awesome examples of influencers with a loyal following while GoPro is the Cinderella story of brands making it big. YouTube does all this with just mobile traffic!

Video 40

Video Twitter Content Facebook 40