Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

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Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns. What is Back?

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Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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SocMed Sean

MAY 19, 2022

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar. What do the Facebook Messenger icons mean?

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Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? It could be a conversion, link click, app install, or something else. You should go broad instead.

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Jon Loomer

MARCH 28, 2022

I’ve long complained about how Facebook removed the Compare Attribution feature during the iOS 14+ updates in 2021. It doesn’t need to be actively used. When you turn this on, you’ll be able to view conversion reporting using any of the four attribution settings: 7-day click and 1-day view. I even wrote about it last week.

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Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. The key to Facebook Ad success lies in its ad targeting capabilities. It All Starts with Targeting.

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Later

JUNE 2, 2021

Facebook Messenger is about to change in a big way — say hello to new customer service and sales-focused tools for businesses. . Announced at F8 Refresh , Facebook’s annual developer conference, the keynote speech focused on bringing more Messenger capabilities to businesses of all sizes. . Source: Facebook.

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Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

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Jon Loomer

NOVEMBER 13, 2022

If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. This tool is available for active ad sets using link clicks, conversions, leads, or app installs. Make sure you’re vieweing at least seven days of active data. But, how can you know for sure? The Inspect Tool.

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Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. If you want to learn more about this topic, I will go into significant additional detail in my new training, Facebook Ads and iOS 14. Details are limited.

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Jon Loomer

NOVEMBER 17, 2015

The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? How to Create Custom Conversions.

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Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

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Jon Loomer

MARCH 21, 2022

You should be skeptical of too-good-to-be-true traffic results coming from Facebook ads. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. The optimization, in Facebook’s eyes, did its job. There are ways to check. Not one bit.

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Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? You can’t optimize for conversions.

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Ignite Social Media

JANUARY 12, 2018

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. Attributing your Facebook marketing efforts to offline sales is easier thanks to an update made in May. What Is An Offline Conversion Anyway?

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Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

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Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

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Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads.

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Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. Go here to sign up!

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Social Media Strategies Summit

SEPTEMBER 2, 2022

When it comes to reaching and engaging audiences, Facebook is still hard to beat. Before you worry about your posting strategy , getting your Facebook page in decent working order is essential. With that in mind, in this article, we’re going to look at how government agencies can get the most benefit from their Facebook Pages.

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Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Can Conversions API help replace the data lost from iOS 14 opt-outs? So, what’s true?

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Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. If advertisers spend less, Facebook takes a big hit to their revenue.

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Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. This is a big deal.

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Jon Loomer

JANUARY 31, 2022

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools. I apparently have. Third-Party Products.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. All of that is fine.

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Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. PLEASE LIKE MY FACEBOOK PAGE. Recognize these models?

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Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. Luckily, there’s an effective hack for removing this conversion obstacle. For example, check out the Moto Machines Instagram profile.

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Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Conversions are gradual. Be patient.

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