Social Media Marketing

MAY 20, 2019

That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Come, let’s have a look at each one.

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Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging.

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Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” ” Confusing.

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Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. But how is your video marketing performance? So, let’s do this! Interviews or Q&As.

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Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

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Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) View this post on Instagram.

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Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

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Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products.

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Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. Not all content is created equal. Why you should include UGC in your social media calendar.

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Buffer Social

AUGUST 9, 2018

However, as Page reach and engagement continues to dip for brands , Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution. For years, Pages were essentially hubs for content that businesses wanted to distribute to the News Feed. Let’s dive in. Brian Peters.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Ignite Social Media

APRIL 15, 2024

This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. The results have been extremely positive, with Josh noting that the influencer content has consistently outperformed their traditionally created social ads.

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Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

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Ignite Social Media

APRIL 18, 2019

Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content. All content should be tailored to each stage of the customer journey. Check out our full Content for the Customer Journey eBook. Use the right ad objective.

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Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. TikTok has 1 billion monthly active users as of January 2022. Yeah, you read that right – 1 billion active users each month.

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Hootsuite

SEPTEMBER 20, 2022

An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. While watching any Reel in your feed, look for ones that have a “Use template” button. Repurpose existing content. Creating content can take up serious time.

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Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. What an Algorithmic Instagram Feed Means for Marketers.

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Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Follow along with our transparent roadmap for progress.

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Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. Many social media platforms will prioritize content that is being created and used on their new feature.

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agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

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Bill Hartzer

FEBRUARY 27, 2024

A hallmark feature of Bluesky lies in its status as an open-source platform, where users are not mere spectators but active contributors to its evolution. This ensures continuity in friendships, relationships, feeds, and content, eliminating the need to start anew with each transition.

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The Realtime Report

JUNE 6, 2014

billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Millennials Are 56% More Likely To Find Brand Content On Social Networks. Is your content ready to find millennial customers? Facebook: 1.23

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Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

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Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. This includes feeds, stories, Reels, apps, websites, and more. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. And here’s Instagram Profile Feed.

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Hootsuite

MARCH 27, 2024

The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. What’s a social ad?

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Ignite Social Media

JANUARY 27, 2021

For example, with the recent Inauguration, we knew in advance that social feeds would be filled with that content and anything our brands promoted or posted would get lost in the mix or could be taken the wrong way in context to the other conversations happening. When to Resume Social Media Activities. Day or September 11th ).

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Buffer Social

SEPTEMBER 11, 2023

The Alternative: Buffer While Twitter's integration is no longer active, there's no need to fret. " Design a workflow connecting two or more apps — for instance, you can set up a Zap where you connect your RSS Feed with Buffer. 5) Test and activate : Before setting your Zap into motion, run a test.

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Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Later

FEBRUARY 20, 2019

Have you seen the new IGTV algorithm changes in your feed yet? Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV. . Now, you can preview IGTV videos in your feed.

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Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. One thing that has stood out to us is that TikTok has unlimited rights to re-use and repurpose your content (royalty-free, fully transferable, on any platform they want). What is TikTok? Source: [link]. What Works.

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Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. Commenting Techniques.

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Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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