Ignite Social Media

JULY 6, 2022

With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Each platform works differently and requires tailored content to succeed. .

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B2B Platform Social Media YouTube 96

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. Running TikTok ads allows you to experiment with different types of video content.

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Organization Campaign Conversation Platform 179

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 215

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. Harvard College.

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Education Examples Content Nielsen 163

Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

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Brands Content UGC How To 110

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

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Platform Tips Buy Instagram 108

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates.

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Activities Notification Team Influencer 98

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. What are the best videos for each platform? What are the best videos for each platform? Truth is people are still on Facebook, active and consuming content — especially videos.

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Social Media Video Company Content 246

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. billion global active users. billion global active users. Key Stats: Over 2.8 90 million US users. Key Stats: Over 2.1

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Platform Social Media Tumblr Reddit 118

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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Activities Brands Analysis Template 97

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 136

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Over the last couple of years especially, much of the conversation has been in response to politics.

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Twitter Strategy Hashtag Marketing 230

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media.

Platform 84

Platform Social Media Insurance Education 84

Social Media Strategies Summit

AUGUST 15, 2023

Is there a high-performing tactic, channel, or platform you’re not currently using? Carrie is active on LinkedIn , posting on average at least a couple of times a week. But her biggest platform is LinkedIn , where she’s amassed around 160,000 followers. Image source Of course, she also links to plenty of her content.

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Marketing Education Forums LinkedIn 240

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

The Realtime Report

FEBRUARY 2, 2024

They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform. A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding.

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Features Reddit CPA Metadata 91

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next.

Social Media 135

Social Media How To B2B Team 135

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Conversion rates.

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Social Media Content Lurker Metrics 135

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift). Brand lift).

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Study Conversation Cost Campaign 95

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

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Social Media Content How To Hotels 109

Oktopost

OCTOBER 8, 2023

After all, the last thing you want to send a prospect who is interested in learning about how your CRM platform creates customized sales reports is another email about the importance of managing your communications within one platform.

B2B 131

B2B Education Meeting Engagement 131

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 60

Activities Communities Social Media How To 60

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. This has led to them amassing millions of followers across different social media platforms. Did you know — Netflix has 223.09

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Analysis Social Media Strategy Meme 98

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. And focusing on actual customer conversations means that you can take action with confidence.

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Campaign Social Media Tools Hubspot 125

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. LinkedIn: 4.2 million TikTok: 2.5

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Curation Social Media Strategy Content 52

Buffer Social

JUNE 29, 2023

Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. Stew started his content creation journey inspired by the works of writers who eloquently expressed ideas he deeply resonated with and a desire to share his knowledge of cutting-edge technologies like AI.

Collaboration 93

Collaboration Content How To Loyalty 93

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. It’s in contrast to seasonal, or time-limited content. What does UGC mean? What does CPC mean?

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Social Media CPA CPM CPC 124

Ignite Social Media

FEBRUARY 20, 2019

Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of dollars to advertise to see any kind of meaningful results from their efforts. Reach and conversion are two very important reasons. Converting Customers.

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Strategy Content Metrics Organization 153

Hootsuite

APRIL 17, 2024

(Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Understand what makes you uniquely knowledgeable, creative, or insightful and leverage those qualities to provide content that resonates with your audience. Consider how you can repurpose and leverage your content across various platforms.

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Social Media Tips Authentication Resources 167

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. Large and active audience.

Content 59

Content How To Influencer Reputation 59

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

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Data B2B Notification Team 124