Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates.

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Activities Notification Team Influencer 98

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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Strategy Brands Content UGC 122

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 135

Myrland Marketing

OCTOBER 8, 2020

Occasionally, someone will ask me if they should use one of the automation services that help automatically find connections, send invitations, then engage in initial conversations on LinkedIn. These are not real conversations, but machines and bots that represent you. I don’t think you should ever use these services.

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Activities LinkedIn Training Conversation 94

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Recognize these models? unfinishedbusiness. But at what cost?

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Conversation Twitter Instant Messaging Compete 150

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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Activities Brands Analysis Template 97

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. But in an increasingly online world, social activity plays an important role. So TikTok is still a comparatively under-utilized resource. Harvard College.

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Education Examples Content Nielsen 163

Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

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Brands Content UGC How To 110

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Only when you evolve will your consumers evolve into loyal, active buyers.

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Conversation Retail Hubspot Buy 260

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.

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Metrics Content Marketing ROI 191

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. Running TikTok ads allows you to experiment with different types of video content.

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Organization Campaign Conversation Platform 179

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

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Content B2B Statistics Data 122

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

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Social Media How To Survey Analytics 215

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. The conversations, have been lost. A rush to crank the content out. We’re so enamored with the platforms that allow us to say something quickly, or publish or push out a piece of content in just 2-3 clicks, that we have lost our way.

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Activities Social Media Conversation Engagement 100

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Which campaign causes the lowest cost conversions to occur? Cost per conversion lift). Brand lift).

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Study Conversation Cost Campaign 95

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Groups Groups Tools Brands 172

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. But how is your video marketing performance? How can I implement a video strategy for my brand?

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Social Media Video Company Content 246

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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Activities Communities Social Media How To 60

Jon Loomer

NOVEMBER 17, 2015

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? This replaces the conversion pixels you’ve been placing on individual success pages. How to Create Custom Conversions.

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Conversation Facebook URL eBook 120

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

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Conversation Facebook Guidelines B2B 276

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. Tune in as I talk about the “why” behind your social media content, the real reason why it’s not converting, and how you can fix it. Source: Neil Patel.

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Conversation Social Media Marketing Education 135

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

Brands 144

Brands Content B2B Apple 144

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Conversion rates.

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Social Media Content Lurker Metrics 134

Ignite Social Media

JANUARY 12, 2018

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

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Conversation Facebook API Data 101

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

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Social Media Marketing Sentiment Influencer 112

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next.

Social Media 135

Social Media How To B2B Team 135

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

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Social Media Content How To Hotels 109

Keyhole.co

NOVEMBER 27, 2023

million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. LinkedIn: 4.2 million TikTok: 2.5

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Curation Social Media Strategy Content 52

Pixlee

OCTOBER 16, 2020

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. Not all content is created equal. Why you should include UGC in your social media calendar.

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UGC Content Strategy How To 82

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

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Conversation B2B Marketing GPS 167

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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Conversation Marketing Campaign Analytics 111

Ignite Social Media

FEBRUARY 20, 2019

Today, brands are lucky to get 3% organic reach on their social content. Reach and conversion are two very important reasons. A key strategy to reach new audiences includes activating your existing fans to share and advocate on your behalf. Let’s Start A Conversation! Importance of Paid Media in Your Strategy.

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Strategy Content Metrics Organization 153

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

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Template Templates Trends Content 167

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

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Strategy Content Loyalty Marketing 52