Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Another example of the brand using trending themes is this ASMR video on YouTube.
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