Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Facebook is the largest social network with more than 2.5 billion active users.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. Facebook long ago lost its cool factor.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MAY 3, 2011

Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Amy Nelson.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. 3: The Nine Best Facebook Marketing Tools. #4: 3: The Nine Best Facebook Marketing Tools. #4:

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. Stick with it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. To succeed in social media, relationships need to be built within online communities. Social media marketing is an asset ; advertising is an expense.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Instead, they want to connect. Rich Meyer.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 16, 2016

71% said Twitter, while 54% each mentioned Facebook and YouTube. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. MarketingProfs ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit users can also build up karma by getting involved with the community through sharing and commenting on content. Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% 12. ( Business 2 Community ). Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Pick the right time of the day and week to post (e.g.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# 5 ways to use social media to build a crowd for your event by Socialbrite. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

APRIL 12, 2022

Your social media activity should represent your brand and act within your brand personality. Here are the steps you can take to make your social media account more secure: Create a Facebook Business Account (Now called Meta Business Account). This hub will allow your employees to post on your company’s Facebook and Instagram accounts.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

AUGUST 22, 2012

” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Partners (channel, technology, implementation services, etc.).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 27, 2010

While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. As the report notes, “these social pioneers now ponder whether this new social activity will pay off in business results, and when. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Social Media Priorities – Where Should You Focus? by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

FEBRUARY 17, 2014

Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post ). 25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen. Active RSS and Blog Directories List by Buzzkeep.

Directory 205

Directory How To Forums Social Bookmarking 205

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. And much more. Yes—sort of.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 8, 2015

Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task? John was also awarded the Bob Newman Award for Outstanding Contribution to the Community by the CTA in 2011.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. 12 Essential Social Media Cheat Sheets by Mashable. .”

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 3, 2011

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. promote via Twitter and Facebook) and not-so-obvious (e.g., promote via Twitter and Facebook) and not-so-.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100