Jeff Esposito
FEBRUARY 21, 2012
If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. People Talking About Your Brand – these metrics show you how many people are actively talking about your brand. You can also do a daily average by looking at the 28-day numbers.
Jeff Esposito
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Less can be More.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Esposito
MARCH 18, 2012
One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. Users need their daily fix, making it a destination site and a place that brands need to be active.
Jeff Esposito
JUNE 29, 2011
For example if you have 20,000 fans on your Facebook page and generate 200 orders for $6,000 in the past month, you can begin to place business value on these fans. If you measure this out over time, you can begin to map to scale and predict future sales on the active order base as it continues to expand.
Jeff Esposito
DECEMBER 20, 2010
You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. Well, that was until folks added Facebook to it. It is definitely scary.
Jeff Esposito
JUNE 2, 2011
I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. I won’t say it was love at first sight, but after about 100 Tweets, I was hooked. What do you think of this?
Jeff Esposito
APRIL 23, 2015
Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. However, they also have a major hurdle in the fact that they really can’t post what they are well known for since you can’t show that on Facebook.
Expert insights. Personalized for you.
46 
Let's personalize your content