Direct Marketing Observations

article thumbnail

How are Those 2022 Predictions Working Out?

Direct Marketing Observations

It’s not just Twitter and Facebook anymore either. It’s all about daily active users or DAUs and monthly active users or MAUs. Strategy and tactics will take a back seat to community and conversation in 2022. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. It’s simple.

B2B 112
article thumbnail

Is social media marketing too labor intensive?

Direct Marketing Observations

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. What do those activities look like? Here is a slight list of some of the activities that were done with my clients and that I do for clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Protecting Children from Social Media

Direct Marketing Observations

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

article thumbnail

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Inevitably the same marketer or communications person does what they know and starts blasting messages. As a result, the consumers that you were trying to get closer to actually end up further away.

Lurker 138
article thumbnail

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. Easy signup, clean interface and focuses on the community and it’s ability to stress accountability.

article thumbnail

What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

Facebook -500 million users and still growing? Facebook continues to astound the doubters and envelope the adopters. To have a Facebook account is akin to having a cell phone-it raises eyebrows when you declare that you do not have either one. Enter the age of hyper connectivity and hyper communicating.