Buzz Marketing for Technology

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. Find diehard fans on Twitter, Facebook and LinkedIn. Results : Support calls dropped by 28% (Lower costs!).

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Facebook. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tweet This! Share this on Linkedin.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This!

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Ning, LinkedIn, Facebook) and the. community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). an online learning community : This space is open for discussions.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Facebook. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This!

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Work Literacy

Buzz Marketing for Technology

Introduce yourself to the rest of the community. Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted. Latest Activity. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook.

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