SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

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Types Social Media Microblogging Overview 145

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instead, LEGO keeps touching base with various pop culture references and fan favorites.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 127

Discount Marketing How To B2B 127

Writtent Blog

MAY 10, 2021

This SaaS agreement, our SaaS terms and conditions and our cloud services terms and conditions are all examples of terms of service documents. It may also refer to an international agreement that supplements or amends a treaty. For example, if your lender locks in your rate at 3.75

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Types Transportation Film Template 40

Waxing UnLyrical

MAY 13, 2019

That is what is referred to as social listening. Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. Identify Relevant Groups, Communities. Here are: Some Brands that Failed to Listen. Salesforce.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers?

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YouTube Engagement Metrics Analytics 100

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

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B2B Strategy Marketing Case Study 62

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. 9 brands successfully adapting their strategies to reach younger consumers Let’s delve into nine examples of brands that are adapting their strategies to connect with younger and older consumers alike: 1.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

OCTOBER 31, 2023

He points to an example of a health food company. This feature helps expedite the influencer identification process because you can see your most active audience members. The where Where you activate your influencer campaigns is equally important as the content. Kennedy points to the example of content for a yoga company.

ROI 107

ROI Influencer Marketing Survey 107

Buffer Social

JULY 18, 2023

Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. Use storytelling: Incorporate narratives, anecdotes, and real-life examples to make your content more relatable. Once you grow your community, you can move to a different platform like Slack.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is corporate communications? For instance, the content creation team may also handle internal communication initiatives. We hear you're all loving the song.

Skills 113

Skills Template Templates Travel 113

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Hailley, too, has found success in being active more often.

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Team How To Instagram Authentication 103

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” For example, surprise and delight has become the hottest trend in marketing (not just social media). To me this was a red flag. Give them the gavel.

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Team Meeting Report Social Media 92

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Talked on the phone? link shortener.

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HootSuite URL Analytics Forums 120

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples.

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Research Google Newsletter Curation 77

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. For example, in “Mindset in the Moment” conspicuous consumption is out.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years. Atlassian started using Sprout Listening in 2019.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

MAY 3, 2023

For example, the terms “real estate agent” or “[your city] realtor” should be somewhere in the title so your page shows up in search results when people search for those terms. Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads?

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. An example of BPM in procurement is automating the entire purchasing process. What is AI?

Patterns 121

Patterns Sentiment Analysis Proposal 121

The Realtime Report

AUGUST 29, 2022

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Initially, this also prompted many discussions online and on other platforms, for example, Reddit. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Keyhole.co

JULY 26, 2023

By being an active part of a buyer’s online community, you’ll increase your chances of being the business a prospect chooses when they’re ready to purchase. For example, if you’re a beauty care business for women, targeting men and adding them to your network may not be the most effective solution.

Strategy 52

Strategy Tips Buy Activities 52

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Pretty self-explanatory.

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Questions Social Media Pharmaceuticals Social Networking 280

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Find more eye-popping stats about social media here !)

Social Media 121

Social Media Tips HootSuite Marketing 121

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Automation, in this case, merely refers to the execution of the campaign. Automation, in this case, merely refers to the execution of the campaign. The first step is to choose which social media sites on which to focus your activities.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Ignite Social Media

MAY 25, 2016

And it makes no reference to Amazon. DO: Mention the beginning of summer, outdoor activities, or spending time with friends and family. This post invokes feelings of summer, without any overt references to Memorial Day. This is a perfect example of a post mentioning the military, while putting all the focus on the brand.

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Class Hashtag Social Media Brands 150

Keyhole.co

APRIL 18, 2023

Consider this example. Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. Billboard queens, Selena and Rihanna, have their makeup brands.

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Metrics Instagram Hashtag Sentiment 52

Oktopost

MARCH 20, 2021

This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Activation: this means activating customers to start using your product. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144