Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Metaverse brand activations: What they look like today. Parade in the Metaverse.

Industry 110

Industry Examples Real Estate Brands 110

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. Then, keep iterating.

Authentication 92

Authentication Examples Class Team 92

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users.

Social Media 226

Social Media Tips Marketing UGC 226

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . By excelling in community management, brands can enhance their online presence and relationship-building with consumers. For example, in “Mindset in the Moment” conspicuous consumption is out.

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Trends Organization Social Media Travel 184

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 101

Examples Social Media Skills Team 101

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

Examples 103

Examples Instagram How To Curation 103

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. Your social media community manager isn’t at work or its after-hours. I wouldn’t say their activity was massive, but at least there was a presence.

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Activities Communities Social Media Class 138

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Good examples include gyms and beauty salons. Smile and have fun!

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. How to plan, build and launch memorable TikTok marketing campaigns.

Examples 142

Examples Campaign Tips UGC 142

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

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Template Templates Examples Social Media 52

Convince & Convert

DECEMBER 15, 2023

While some marketers complain about the bureaucracy of a frustrating approval process, the Glossier marketing team celebrates the relationships they hold across the organization, and the way everyone (even legal) hustles to get timely content through internal processes and out into the world. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Buffer Social

NOVEMBER 1, 2022

” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off. ” Community can also be found through more traditional business groups. ” She looks not only to her community of other entrepreneurs but also to her customers.

Small Business 76

Small Business System Examples Policies 76

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” There are varying perspectives on using AI, from those who reject it entirely to those actively exploring it. Or edit it?

Team 72

Team Examples Content Policies 72

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

Communities 234

Communities Brands Authentication Cost 234

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 111

Social Media Authentication Communities Campaign 111

SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Build an Active Facebook Wall.

B2B 230

B2B Communities Facebook How To 230

SocMed Sean

JUNE 23, 2017

As an example, even corporate giants like Google have announced that their product offerings would be “Mobile First.” When it comes to improving organic search results for your mobile app, there are two aspects that you need to consider. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. That said, you absolutely need an effective organic social strategy if you even want to succeed with ads. The reality, though?

Organization 97

Organization Social Media Strategy How To 97

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Monitor competitor activity. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. One example is how Tastemade Travel uses these tools to gamify their content, making it fun for the user to play along and also educational on new foods and places to travel. Commenting Techniques.

Class 180

Class Engagement Social Media Travel 180

Social Media Strategies Summit

DECEMBER 22, 2022

It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community.

Social Media 171

Social Media Engagement Transportation Hashtag 171

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

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Project Influencer Communities Groups 236

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

B2B 62

B2B Marketing ROI Hubspot 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.

Social Media 101

Social Media Authentication LinkedIn B2B 101