Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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Sherrilynne Starkie
FEBRUARY 13, 2018
Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Today, consultants identify potential partners whose social media activities add value. But, its use is not limited to marketing.
Sherrilynne Starkie
FEBRUARY 23, 2013
Number of likes, fans, friends and followers are some examples. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media Framework Example.
Sherrilynne Starkie
AUGUST 20, 2012
The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. Social media is key PR driver.
Sherrilynne Starkie
NOVEMBER 4, 2012
The new law provides a safe harbour to those who create and also those who host that content, for example.”. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.
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