Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

FEBRUARY 5, 2013

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

JANUARY 16, 2013

Looking at the ZMOT model above it’s pretty easy to see where your search and social activities will be concentrating. This is of course just an example, for your own business you will need to build your own ZMOT model by determining the “who, what, where, when, why and how” of your customer base.

Sample 166

Sample Samples Comparison YouTube 166

Josh S Peters

NOVEMBER 23, 2009

However, to start with we’re going to hit the big three to give some examples and ideas. You want your communications to be genuine and the value of what you’re bringing to the table to be very apparent. Join these conversations and add value to the communities.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 30, 2009

Empower your community to talk to about you and have them build the social proof of your business’s value. Managing a Social Media Brand Marketing Campaign Depending on how active your niche and customers are online you might need more than one person working on it. Let’s use Twitter as the example in this one.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

JANUARY 25, 2009

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. It seems like I’m being drawn to this topic. Dwellicous – Think Delicious for real estate. RealSeekr – Looks like eBay, acts like Zillow.

Real Estate 100

Real Estate Resources Social Media Delicious 100