Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. Here’s an example: let’s say there is breaking news relevant to your brand or company. Your social media community manager isn’t at work or its after-hours. I wouldn’t say their activity was massive, but at least there was a presence.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

OCTOBER 28, 2012

Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

Review 121

Review Publishing Crowdsourcing Focus Group 121