Dave Fleet

FEBRUARY 28, 2013

There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. I’d love to know what you think, though – let me know in the comments below.

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Social Media Communities Overview Forums 393

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Measurement should be activity-specific. Measure an activity, not a medium.

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Influencer ROI Metrics Klout 321

Dave Fleet

APRIL 13, 2011

Awareness of this is slowly growing as social media activities mature within organizations. Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises.

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Case Study Issues Study Social Media 296

Dave Fleet

OCTOBER 14, 2010

These are characterized by large spikes in activity which drive spikes in attention from target audiences. Instead, ongoing community engagement paired with regular spikes in activity can provide ongoing awareness and a platform from which to build with more major initiatives, while fostering brand advocates within that community.

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Campaign Trends Compete Curation 400

Dave Fleet

MARCH 5, 2012

and 2% “active fans” Here’s the top ten: Disclosure: several of these brands are Edelman clients. The average percentage of ‘active fans’ in the top ten most engaging brands is 1.5%.

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Content Marketing Advertising Analysis 375

Dave Fleet

SEPTEMBER 19, 2011

Your tactics provide the final level of detail in your plan – the granular activities that will drive towards your strategies, and which ultimately fuel the accomplishment of your objective. Another option might be to improve its visibility among key purchase-driven search terms. Her response (paraphrasing) was: “Agreed.

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Loyalty Strategy Education Team 345

Dave Fleet

MAY 25, 2011

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Comment on my original post : Hi Dave – Matt here, Client Relations Director at Compete.com. In this manner, web analytics are not subject to the same sample requirements as panel companies.

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Compete Quantcast Sample Samples 277

Dave Fleet

FEBRUARY 2, 2011

Read what they post; follow who they follow; learn from their activity. Let me know what you’d add in the comments below! Ask your Twitter friends for recommendations on who to go with. Grow professionally – Identify the leaders in your industry. Let other peoples’ passion for your interests fuel your own.

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Twitter How To Reputation Curation 419

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Now, I take Coleman Cox’s comments with a pinch of salt. Don’t do that.

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Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Now, I take Coleman Cox’s comments with a pinch of salt. Don’t do that.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

JUNE 16, 2011

Who can handle your PR or marketing and integrate that strategy with your online activities? If you come from the startup side, I’d love to hear your thoughts in the comments. Hell, you might not even be at the point of investing in outside marketing help yet – why would you consider an even narrower function?

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Startup Social Media Skills Aggregator 401