Dave Fleet

NOVEMBER 29, 2010

Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Look for these examples and for their suggestions on how to work collaboratively with your other agencies.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

OCTOBER 14, 2010

Take the video interview I posted the other day, for example. These are characterized by large spikes in activity which drive spikes in attention from target audiences. Take campaign-based Facebook pages, for example. We’re telling people that their comfort zone is no longer in the right place.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 16, 2016

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Between 2010 and 2013 (or so), we saw things slow slightly. Sorry, Quebec.

Mobile 105

Mobile Trends Loyalty Compete 105