SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? To answer that, let’s dive into Adam’s case studies. The campaign was larger than DJ Xtinguish — he was just one means of social media activation.

Campaign 210

Campaign Social Media Case Study Training 210

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? The future of social listening The social listening landscape is constantly evolving.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

FEBRUARY 26, 2014

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they. Bloggers also tend to be active on a plethora of channels since they.

Blogger 152

Blogger Examples Case Study Marketing 152

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It brings new case studies to the table.

Review 369

Review Case Study B2B Marketing 369

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users.

Social Media 121

Social Media Tips HootSuite Marketing 121

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum.

Case Study 87

Case Study Study Report Domain Name 87

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” But if it’s not shareable, you’re diminishing your efforts.

SEO 154

SEO Social Media Strategy Hashtag 154

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Reddit 143

Reddit Research Loyalty Survey 143

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 115

Data Marketing How To Collaboration 115

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: When writing, imagine you’re talking to a friend.

Examples 97

Examples Tips Content Hubspot 97

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”). What about TikTok and YouTube?

Influencer 91

Influencer UGC Metrics Case Study 91

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting. Instead of sharing all the content inside the course, I used storytelling and examples to teach the steps.

Case Study 44

Case Study Study How To Module 44

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 69

Sites Marketing Case Study Discount 69

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. important; } blockquote:before { content: none !important;

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

The Realtime Report

APRIL 9, 2017

How To Choose The Best Digital Marketing Agency. However, before you choose a digital marketing agency , you need to carefully consider which company to hire. Below are some of the most important factors you should consider before you choose a digital marketing agency to work with: Experience and Reputation. Services Provided.

How To 98

How To Marketing Reputation Case Study 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 103

Software Industry Social Media Marketing 103

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

DECEMBER 16, 2014

After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Bold claim, huh?).

Blogger 152

Blogger Fashion Case Study Brands 152

Dave Fleet

APRIL 13, 2011

Awareness of this is slowly growing as social media activities mature within organizations. Marketing and public relations departments have taken the spotlight for many people (setting aside the Dells, Comcasts and Zapposes (fine, whatever, you try pluralizing Zappos) of the world). Force #2: Consumers demanding social support.

Case Study 296

Case Study Issues Study Social Media 296

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Unloved Brand Characters on Facebook.

Brands 150

Brands Content Case Study Facebook 150

Social Media Strategies Summit

JULY 19, 2023

One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.”

Brands 130

Brands Energy Sports Fashion 130

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations. AARP’s TikTok account has a dedicated Gen X following.

Brands 112

Brands How To Authentication Collaboration 112

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. 6 Practical Examples of Great Trust Signals. Let’s take a look at a few examples. Quick Links.

Examples 27

Examples Badge B2B Case Study 27

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80