Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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Influencer Travel Retail UGC 130

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

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Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

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Research Influencer Social Media Sports 149

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Influencer Engagement Fashion Retail 211

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

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ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

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Influencer Marketing Collaboration ROI 107

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

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Influencer Report B2B ROI 62

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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Statistics Influencer Strategy Marketing 128

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. Here is a link to download the report.

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Research Strategy Influencer Survey 143

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Influencer evaluation. Influencer engagement.

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Crimson Hexagon Influencer Campaign Tools 111

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Influencer UGC Metrics Case Study 94

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. Influencer marketing is far from over—but it is undergoing systemic change. What happened?

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Influencer Marketing Social Media Travel 123

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

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ROI Influencer Authentication Hashtag 186

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? Analysing the Fortnite audience in the pre-campaign phase. So, let’s get down to it!

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Activities Examples Campaign Data 90

Social Media Strategies Summit

MARCH 3, 2020

The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Joel : For sure.

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Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Influencer Social Media Strategy Marketing 59

Bill Hartzer

NOVEMBER 20, 2023

The true marvel, however, lies in its pioneering social sharing model—a blueprint for influencers to not only connect with their audience but to turn those connections into substantial financial gains. With these key benefits, influencers can confidently navigate the app, turning their creative endeavors into thriving financial ventures.

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Influencer Social Media Curation Policies 95

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

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Campaign Social Media Tools Hubspot 125

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. It involves months of hard work and consistency, so you have to be willing to commit.

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Influencer Instagram Tips How To 52

Sprout Social

MARCH 29, 2021

billion monthly active users. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Owlet Baby Care.

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Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. million followers).

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Influencer Campaign Marketing Case Study 66

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social.

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agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. Just how small is micro? This is a win-win for both sides.

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Influencer Social Media Survey Campaign 124

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

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Influencer Instagram How To Fashion 135

Oktopost

JUNE 6, 2020

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt.

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Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. Just last month Instagram rolled out an update to the platform that replaced the ‘activity’ tab with a new shopping feature. Source: Afterpay.

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Campaign Social Media Retail How To 130

Social Media Strategies Summit

OCTOBER 23, 2019

Influencer programs are a shed load of work. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. Influencer marketing is no different. Brand Awareness. Content Engagement.

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Influencer Marketing Authentication Hashtag 117

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 142

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Later x Fohr: The Selling Power of Influencers. year-on-year.

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