Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? Increase the budget of the active campaign or ad set. I know a lot of advertisers create duplicate campaigns instead. Set your Action Frequency.

Strategy 180

Strategy Facebook Cost Campaign 180

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Instagram Social Media 166

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. The truth is that I attempted to use the Facebook for WordPress plugin originally, and let’s get this out of the way first. ” Search “Facebook for WordPress” ( you can also download it here ). It’s clunky.

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API WordPress Conversation Facebook 205

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 114

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign.

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Facebook Aggregator Upcoming Engagement 209

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? But, I currently have a Reach campaign targeting my page followers. Tests are fun.

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Facebook Report Campaign Apple 209

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

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Campaign Social Media Tools Hubspot 123

Jon Loomer

DECEMBER 2, 2019

Want a quick way to split test different audiences with your Facebook ads? Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. A new feature will help you.

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Facebook Sample Samples Campaign 180

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 billion active users. With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign.

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Campaign Tools Social Media Facebook 88

Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

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Cost Facebook Upcoming How To 205

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

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Advertising Facebook Aggregator Eventful 217

Oktopost

OCTOBER 26, 2022

However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. According to Melinda, the 3 best reasons to use Facebook in your social strategy include: Market-Share : your competitors are not usually advertising as strongly there. Meet Melinda.

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B2B Facebook Apple LinkedIn 155

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. What These Shifts Mean for Your Business. Actions Your Brand Will Need to Take.

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Advertising Facebook Policies API 180

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. First, let me explain. Delivery Reports.

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Video Facebook Report Publishing 179

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. Just last month Instagram rolled out an update to the platform that replaced the ‘activity’ tab with a new shopping feature. Source: Afterpay.

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Campaign Social Media Retail How To 130

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Cambridge Analytica news stories), Facebook has removed these targeting options.

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Facebook Advertising Review Campaign 167

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 141

Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. They consider it a “true prospecting” campaign and only go after completely new customers. But Advantage+ Shopping Campaigns go even further. Prior activity. This is missing a golden opportunity.

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Advertising Campaign Cost Conversation 184

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

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Facebook Eventful Conversation Report 187

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. What’s your monthly Facebook ads budget? If I leave targeting at Worldwide, Facebook will focus on getting results at the lowest cost. Advanced: 34%.

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Survey Facebook Advertising Consultant 206

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

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Conversation Facebook Report Advertising 193

agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

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Report CPM CPC Facebook 152

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Jon Loomer

NOVEMBER 12, 2019

Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. As you can see in the screengrab above, Facebook limits the audience of your lead ad form to “restricted” by default. Lead Ads Distribution.

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Organization Facebook Report Advertising 158

Likeable

JUNE 29, 2021

Thousands of brands, along with social media platforms like Facebook and TikTok themselves, have stepped up to the challenge and ramped up their Pride Month initiatives on social media. So, what makes a great social media Pride campaign? Want amazing campaigns like these sent right to your inbox every Thursday?

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Campaign Travel Hotels Film 86

Jon Loomer

OCTOBER 9, 2019

Usually, I have the pleasure of writing about new Facebook Advertising features. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. Here is Facebook’s update message from the help center: What This Means. Why Did Facebook Make this Change?

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Facebook Advertising Embedding Campaign 163

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

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Instagram Facebook Marketing Features 104

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Campaign Structure?

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Advertising Metrics Cost Sentiment 177

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. Facebook’s made a lot of changes over the years. Based on Facebook’s Attribution Setting alone, you may see fewer conversions reported, particularly if you’ll typically see conversions outside of 7-day click. Look, I get it.

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Advertising Facebook How To Privacy 216

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views.

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Metrics Video Brands Facebook 129

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 163

Conversation Facebook Report Advertising 163

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Instagram Facebook How To Feed 167