Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Really good.

Report 179

Report Sample Samples API 179

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. LinkedIn Ads reporting in Social BI. Like with any other Social BI dashboard, you can build from scratch and tailor each and every report to your specific goals.

Organization 150

Organization Report LinkedIn Knowledge Base 150

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. Brands should track everything from shout-outs and reviews to questions and complaints. The problem?

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Campaign Social Media Tools Hubspot 125

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. When are they most active? Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Reports from all shipping carriers have reported that they expect longer delivery times to be the norm for the 2020 holiday season. Because of this, brands need to adjust their campaigns to reflect the current environment.

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Campaign Social Media Retail How To 130

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ billion active users, and statistics show that this number​ is growing. You’ll​ be happy​ to know that creating​ a monthly Facebook analytics report doesn’t have​ to​ be complicated​ оr time-consuming.​ If not, you’re not alone!

Template 59

Template Templates Analytics Report 59

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. If earned media is not part of the mix, other activities will struggle to deliver the desired results.

Fashion 409

Fashion News Report Review 409

Oktopost

APRIL 2, 2020

Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. Social reporting in your social media marketing strategy. Social media reporting helps solve two problems. You can take a high-level look at everything to get a sense of what channels are working (as an example).

Report 126

Report Social Media Tools ROI 126

Jon Loomer

OCTOBER 4, 2023

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. Are they used for reporting? I add columns to my Ads Manager reporting for my custom events. If you run a Traffic campaign, your primary options are to optimize for Link Clicks or Landing Page Views.

Eventful 185

Eventful Conversation Embedding URL 185

Sprout Social

MARCH 29, 2021

billion monthly active users. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Improve Engagement.

Report 121

Report Data Social Media Content 121

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

Examples 52

Examples Social Media Brands Issues 52

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Billie: LGBTQ+ Fairy Tales.

Campaign 86

Campaign Travel Hotels Film 86

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

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Metrics Influencer Marketing Survey 100

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved? The example of HP UK.

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Case Study Campaign Activities Study 68

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 103

Influencer Brands Collaboration Authentication 103

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Build an email list According to the Litmus State of Email Report , email is the most effective marketing channel to increase revenue and sales. The secret lies in leveraging multiple marketing channels.

Campaign 52

Campaign Social Media Marketing Metrics 52

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

DECEMBER 18, 2022

Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. Here’s an example for Tragedy or Conflict.

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Video Facebook Report Publishing 179

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

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Marketing How To Sample Samples 132

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played.

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Examples Social Media Marketing Upcoming 78

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JANUARY 25, 2021

On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers. If your brand is invested in diversity and inclusion, for example, ideally your influencers’ messaging should also promote those same values. For example: London-based influencer, Nia?

Influencer 113

Influencer Campaign How To Marketing 113

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

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Strategy Sentiment Marketing Analysis 129

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. How Do I Report Social Media Analytics? Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” For example, surprise and delight has become the hottest trend in marketing (not just social media). To me this was a red flag.

Team 92

Team Meeting Report Social Media 92

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. If you’re like me, you’re constantly running multiple campaigns of varying objectives. You can no longer avoid them. Click To Tweet.

Report 113

Report Facebook eBook Sample 113

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Click To Tweet.

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Campaign Marketing B2B Conference 149

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Reports show social listening is considered a “key planning element” by 82% of professionals. Monitor competitor activity.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. It’s A/B testing, reporting, interacting with audience members and more.”

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Resources Telecommunications Collaboration Project 103