Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Mindjumpers

OCTOBER 22, 2014

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Snapchat as a marketing tool? . If Snapchat deals properly with the hacking scandal, the platform has extensive potential. This makes Snapchat a creative marketing tool hard to ignore.?The

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Platform Brands Content Mobile 229

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. When done right, Instagram marketing can benefit your small business in several ways. To build brand awareness for a new product.

Small Business 204

Small Business Instagram Platform How To 204

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Bill Hartzer

JANUARY 23, 2024

Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024. For businesses and brands, this shift has catapulted short-form videos to the forefront of content creation, proving to be a key strategy for conquering the digital landscape.

Report 95

Report Platform Video Film 95

Blog2Social

APRIL 21, 2024

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness. Instagram’s features help you grow your business in many ways.

Instagram 64

Instagram Strategy Marketing Authentication 64

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Quintly

AUGUST 26, 2022

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. It is increasingly becoming the platform of choice for both Millennial and Gen Z consumers, with recent surveys indicating that teens watch YouTube more often than they watch cable television.

YouTube 104

YouTube Influencer Brands Loyalty 104

The Realtime Report

MARCH 16, 2023

MT5 Trading Platform: What You Need to Know Launched in 2010 by MetaQuotes Software Corp., MT5, or MetaTrader 5, is a multi-asset online trading platform boasting enhanced real-time charting capabilities and a wide range of additional functionalities. The Depth of Market (DOM) feature which displays active offers.

Platform 91

Platform Analysis Software Analytics 91

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activities 97

Activities Brands Analysis Template 97

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 179

Social Media Strategy Marketing Curation 179

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s like having an army of brand ambassadors spreading your message.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. million plays.

Instagram 179

Instagram Brands Sports Feed 179

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Likeable

JULY 13, 2021

They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. Some states, like Alabama, Florida, and Georgia, have passed NIL-related laws already —which would enable athletes to participate in activities that are “consistent with the laws.” LIKEABLE POV. Let’s talk.

Influencer 98

Influencer Brands Sports Policies 98

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers?

Brands 134

Brands Badge Marketing Platform 134

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

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Project Social Media Template Templates 129

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 128

Statistics Influencer Strategy Marketing 128

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Industry 111

Industry Examples Real Estate Brands 111

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI B2B Organization Platform 62

Ignite Social Media

AUGUST 14, 2023

Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency. In that case, you may want to engage a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Ignite Social Media

MARCH 4, 2021

Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. Although still an invitation-only platform, Clubhouse’s newfound success has everybody talking about the app. As of February 2021, there were over 10 million weekly active users on the app.

Brands 180

Brands Hosting Conversation Platform 180

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.

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Analysis Hashtag Sports eBook 157