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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). Mention Source: Mention Mention tracks more than a billion data sources across the web, including Twitter, Facebook, and Instagram. Pricing: Starting at $41/month; 14-day free trial.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” The bad news is that only 368 of those (54.4%, or just over half) are actually active. Watch for mentions of your brand.

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5 Ways to Battle Social Media Stump

Harp Interactive

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. How do I get followers? Take Advantage of Second Tier Sites.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence. ISMA: You mentioned pro-active and re-active engagement.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! of businesses using social selling outperformed their non social peers while 56% of Facebook users have clicked on an ad selling a product. So the question is will your business make money on Facebook this holiday season?