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Twitter for Business: Is It Time?

Webbiquity SMM

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228
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Top 10 Social Listening Tools

Oktopost

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116
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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Why should you actively pursue media monitoring? Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums.

Tools 52
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How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole. TikTok This video platform has one billion active users.

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The complete crisis management guide for marketing leaders

Sprout Social

For example, an unresolved data breach can lead to financial loss for customers. For example, taking ownership of a situation by apologizing should only be done after some due diligence. For example, if your company experiences a cyber security breach, don’t wait to update your customers.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. You can be an active participant in cultivating and defending your brand. Read more about avoiding brand safety risks here. The good news?

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A Guide To Curated Content: Everything You Need To Know

Keyhole.co

In that respect, Keyhole is a great social listening & brand monitoring tool that will provide you with valuable insights about your audience, and so much more. Depending on your brand or industry, you should have a mix of original as well as curated content that engages the audience.