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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. Think about it.

Lurker 203
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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. Some are free, some are part of their paid service.

Tools 163
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding. But before we get started: what exactly is a Wikibrand?

Review 142
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Tool Tuesday: PostRank Analytics

Akamai Marketing

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. You can also set your own date ranges on the Engagement Activity graphs by clicking and dragging the “fence posts&# at the bottom of the graphs.

Postrank 134
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. The social side is interesting when it comes up in B2B or B2C. Go join that! Popularity: 17% [ ?

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The death of the Open Web has been somewhat exaggerated

The Way of the Web

And many people are actively downloading enough applications for it to be an income stream which many individuals and businesses have, and will continue, to invest in. But the iPad? By the same token, the rise of the paywalls doesn’t mean that everyone will follow, or that they’ll be a sustainable success.

iPad 33
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Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. so that they can use their bookmarks no matter where they’re at, and despite the number of “blue screens of death&# they see. Show them how they can use del.icio.us

Gov 2.0 72