Mindjumpers

AUGUST 12, 2010

This post addresses 5 key issues that will take your blog a step further ahead in the development of its content. Review content theme and editorial guidelines Have a clear goal and theme for your blog. Your blog is a way to reach out to your target audience, an opportunity to start conversations and interact with people.

Tips 193

Tips Guidelines Blogger Policies 193

Mindjumpers

MARCH 22, 2012

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

JANUARY 3, 2012

In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. This includes different social networking sites as well as communities, blogs and forums. And it doesn’t end there!

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

JULY 18, 2012

You can read more about how to implement a social media policy in our previous blog post. The initiative included a Facebook page , a Twitter account and a company owned blog , which were the primary platforms used to create awareness and engagement. unique visits on the website and 7.000 visits on the blog.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

JANUARY 20, 2012

On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t share content on social media. 11 % of Facebook accounts are inactive.

Patterns 263

Patterns Tumblr Foursquare Statistics 263

Mindjumpers

AUGUST 19, 2010

How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done. How can we do something that will create value through social media?”

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done. How can we do something that will create value through social media?”

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

MARCH 18, 2011

Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile. The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing.

Analytics 249

Analytics Facebook Statistics Comments 249

Mindjumpers

SEPTEMBER 24, 2012

It is therefore imperative to communicate brand activities and brand voice to all entities to make sure that communication across all channels is aligned and that every channel really serves the big idea. Also, it is important to stay updated with the new innovative media tools – such as here on the Mindjumpers blog.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

AUGUST 26, 2011

They write comments, post pictures and they are active in the community. And here, I would say that the same thing goes for blogging. It has also become extremely popular to run a private blog. The same goes back to the most active fans on your Facebook page. Brand loyalists vs brand advocates. Let me know :).

Influencer 188

Influencer Brands Blogger Fashion 188

Mindjumpers

MARCH 7, 2011

This new platform is a great way to gather all your social activities at one place – at the same time as you have the possibility of interacting with friends and together create a timeline of memories. – View photos, music, tweets, blogs, checkins, events and much more. Try it out!

Social Media 271

Social Media Foursquare Travel Flickr 271

Mindjumpers

SEPTEMBER 13, 2012

As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. As I wrote in my blog post ‘ How to Boost Your Number of Followers on Instagram ’, this is a very efficient way to build brand awareness and strengthen your brand reputation. Reaching out to Instagram influencers.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Activism category presented by Convio.

Film 253

Film Project Wiki Campaign 253

Mindjumpers

AUGUST 24, 2011

The social micro-blogging platform, Twitter, has become very popular. And how active are they? Not surprisingly, a lot of users are addicted to the social platform and they’re very active both in posting updates on Twitter as well as being aware of brands reaching out to consumers. What they do on Twitter.

Trends 208

Trends Twitter Discount Forums 208

Mindjumpers

SEPTEMBER 9, 2011

The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. Take a look at the infographic here and do tell us what you liked the best :).

Marketing 264

Marketing Social Media Tools Activities 264

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JANUARY 24, 2011

But I found this very nice visualization on the Twitter blog that I wanted to share. The great amount of activity can easily be detected on this visualization, which also reveals the activity spreading around the world as people in each time zone inaugurated 2011. Tweet We are well into the year 2011.

Twitter 182

Twitter Analytics Activities 182

Mindjumpers

NOVEMBER 23, 2012

Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. What does this mean? US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

AUGUST 25, 2010

You may have employees who are active on Twitter, LinkedIn (a recruitment agency’s paradise), Foursquare, write their own blog or contribute to other media. » Blog Archive » The Social Media Policy – not just for the big players says: September 5, 2010 at 2:21 pm [.] And this doesn’t just mean Facebook.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JULY 16, 2012

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. In today’s blog post, I will look into how and why companies should be proactive. In tomorrow’s blog post I will examine what response strategies brands can make use of once the crisis strikes.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

MAY 31, 2012

800 million active users are registered. The brand understood their target group’s social behavior and by that, they gained valuable results: In the three months following the Facebook campaign and other integrated marketing activities, Huggies HK grew their market share 4,2 percent and had its best quarter ever in sale.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

SEPTEMBER 27, 2010

It uses YouTube in a new way, which really activates the audience. The first film was groundbreaking when it came out last year in the way it is able to activate the user and make the user part of the film. It is still being discovered and shared all over the world even though is it only aimed for Sweden. »

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

JUNE 27, 2012

Read the blog post here. Why Your CEO Should Be Active On Social Media [Study]. Major brands such as Asos and Domino’s Pizza have already made use of Blippar as a sales channel. Similar Posts: Should Brands Give Up on QR Codes? Similar Posts: Should Brands Give Up on QR Codes? How to Create Engagement Through Facebook Timeline.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. A local activation of their brand relevant to a specific group of their users. But to be truly successful, you initially have to think beyond the business aspect.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

MAY 23, 2012

With a target group understanding focused on the online part of their daily life, the campaign tried to actively move them from the screen into the action. Point being, that in order to help the person in the box people would have to move away from the screen and actively help the person by taking their place. It’s a success!

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

JANUARY 9, 2012

He has a special interest in using social media for learning and blogs. You can read his thoughts on his blog called Learning Technology Learning. It is important to think about the type of learning activity a particular tool ‘affords’. We are learning all the time.

Social Media 176

Social Media Construction Aggregator Collaboration 176

Mindjumpers

MARCH 23, 2012

1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously. When you follow these ideas, you can keep your social network active. Additionally, create posts regularly and remember to “tag” other members. In return, your influence will grow steadily.

SEO 258

SEO Google Strategy Adwords 258

Mindjumpers

OCTOBER 17, 2012

The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JUNE 8, 2011

Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Utilize the PR potential of your blog. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

DECEMBER 29, 2010

Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. They had ambassadors of their community to participate actively in testing products and running the campaign. Tweet It has been a great year for social media.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

FEBRUARY 2, 2011

Once you get active, it’s important to personalize audience experiences. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. This blog post is the first part of two on the state of social media in China. A diversity of Internet users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 229

Video Facebook Social Networking Disqus 229

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JULY 25, 2012

Also, the importance of monitoring and listening is a much-discussed topic here on the blog. How to Actively Use Facebook Post Insights to Improve Your Community Management. We put emphasise of these issues because of the importance of getting to know who your users are and to reveal what trends and demands that are being talked about.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JANUARY 31, 2012

This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. The more activity a user sees between the application and their friends, the more likely it is that they will interact.

Applications 244

Applications Communities Conversation Film 244