Remove Activities Remove Bazaarvoice Remove Examples Remove Metrics
article thumbnail

Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. Top 10 Metrics used by CMOs. Steaz Organic Tea is another good example. 1. # of mentions.

Metrics 75
article thumbnail

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. .&# Integrate social media activities with your CRM system. An active and helpful support forum? Showcase your customer support.

ROI 191
article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. So I’m not all for all the metrics in the start- up phases at least.

Company 120
article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? Gotta love this post for the title alone.