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HOW TO: Properly Use Badges to Engage Customers

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! “Badges?

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Badges? We Don’t Need No Stinkin’ Badges

Spin Sucks

Nuh-uh, we have badges and stuff! could spend days citing stats about the explosion of gaming: Stats such as  Nielsen research that shows games are the second most frequent internet activity for Americans after social networks (more popular than email or porn). Points and badges are a good start, but they are just a start. Badges? What’s gamification? 2. billion by 2015.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Badges for no missed sick days would be a good start. Get to 1000 points to get a new BADGE. Get a Broadcaster badge.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Companies can ultimately activate that engagement by providing value first and asking for help in return. propose the following to the Twitter Pantheon:  Get rid of “Follow Us&# signs on web pages, blogs, email, direct mail, catalogs, billing inserts and anywhere else a business wants to use a badge.  Proposal. Little Help. Related Posts. How has Social Media Helped You? (8).

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Then apply Web Check-Ins, badging, and points to drive that engagement. That’s a colossal potential audience advantage for Web check-ins.

How To Create a Conference Badge Page

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Create a Conference Badge Page How To Create a Conference Badge Page by Shane Robinson on August 28, 2008 Recently, after creating the “Badges&# page for the PodCamp Hawaii site, we were contacted by several other Podcamp Organizers around the world. See the PodCamp Hawaii Badges page for examples. Step 1.

A Surefire Way to Get Verified on Twitter

agora pulse

The blue verified badge on Twitter (seen in this example from @americanart) lets people know that your account is authentic. First, this badge tells the Twittersphere that you’ve made it and your content is worthy of public interest. Second, this special badge makes it easier for users to find you. Why Should I Bother to Verify My Twitter Account? Easy, right? If only.

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Outsourcing Social Media Management


Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. If you suddenly decided to hire Joe and he takes over your program tomorrow as a badged employee, is that good? The badge doesn’t change the dynamic.

Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers

Blue Focus Marketing

For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Each year, the #Nifty50 Award recognizes 50 men and 50 women who share intriguing and original content, actively engage with others, and promote causes, ideas, and knowledge on Twitter. Must be active in social media (e.g., Nifty50 Badges.

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The Reality Behind the Check-In Hype [infographic]


The remaining 83% have not been active on these kind of services, either because they have no smart phones, no motivation or the highest being privacy concerns. However various badges would only motivate 1% of mass consumers to use it. Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Search each hashtag and variations of each hashtag across all of the social networks your brand is active one. Then, we make sure that the hashtag we is consistent on all marketing materials, including attendee badges. Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. how do you feel about using # (pound) for groups. Promotions.

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

You can apply to be Twitter verified and receive a blue checkmark badge next to your name. Make sure your Twitter profile has been active, consistently, for the past two weeks. It’s hard to tell, but one possibility might be that a “ready” profile means an active profile. Well now Twitter’s gone one step further. Add your birthday. Fashion. Government.

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Procrastinators: Stereotypes and Science

Spin Sucks

Active and Passive Procrastination When I did a little more research, I discovered why I don’t fit the stereotypes laid out above. There are active procrastinators, and there are passive procrastinators. I am definitely an active procrastinator. These active procrastinators feel in control of their time and use it purposefully. Active or passive? End of story.

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3 Top Challenges Facing the Social Content Curator

What’s more, the tool integrates with the top social media dashboard tools in the business – including Buffer, Hootsuite, Sprout Social and Oktopost – so that you can easily set your account to include Start a Fire badges on every URL you post. Sure, most people use Twitter’s website for their activity on this network, but there are scores of alternative apps that people love too.

Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices


Integrating these best practices into your social media activities can help you give your individual fundraisers the right tools, support, and motivation to further your mission and message. 1. Badges. You can offer badges for each milestone that a campaign reaches. Your supporters can then share their badges on social media to commemorate their progress. Show results.

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Gamification: Much Less Scary Than What’s Under the Bed


Once you understand your “ideal” member experience and activities, you can make sure you encourage new members in your online community to check out those activities. When the term “gamification” is used, many envision a highly technical system of levels and badges and that can be done. Gamifying” (see there’s that word again) your association can be as easy as adopting a process that encourages specified activity and rewards. You may already have top poster (and other most-active descriptors) reports. Pew is not the only one watching gamification.

New Twitter Updates Allow for Easy Account Verification

Ignite Social Media

DO:  Be active on Twitter. There’s no hard and fast rule about how active you should be, but being an active user will convey to Twitter that you are who you say you are. DON’T:  Campaign publicly for a verification badge. DON’T:  Add a badge to your cover photo to “hack” your way into being verified. This does not necessarily mean having a high follower count.

Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award

Blue Focus Marketing

For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Each year, the #Nifty50 Award recognizes 50 men and 50 women who share intriguing and original content, actively engage with others, and promote causes, ideas, and knowledge on Twitter. Must be active in social media (e.g.,

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How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

Keep a solid community in your comments and stay active by doing the following: Delete spammy comments by swiping and remove them. Tailwind for Instagram leverages the intelligence-powered features that have helped marketers improve ROI with Tailwind for Pinterest , including a smart schedule which analyzes when followers are most active online to generate an ideal posting schedule.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.” Eric contends that Fraser’s success, based on unique content and active network, belies the notion promoted by some (such as Austin Carr, below) that Google+ is a “ghost town.” You can!

Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. More than 130 games on Facebook have over 1 million monthly active users. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online. So, what is gamification exactly? Gotchi.

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How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks


Report an Issue with Your Activity Log. Pages Badge Application. Insights Badge Application. Ads Badge Application. Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? The reason? Account Issues.

Social Media Updates: August


Responsive Pages:  Have you seen this badge on your Page yet? Pages that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles.  This is a breakthrough in managing your Instagram presence right alongside all your other social media activities, from the comfort of Hootsuite.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Some of the highest quality links come from influential industry blogs or news websites, which are supported by an active public relations program. They can also promote content downloads—reports, white papers, e-books and guides.

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Yellow Stars, Pink Triangles, and Blue Crescents

Geoff Livingston

As part of their systematic program of dehumanizing people in concentration camps, the Nazis made Jews and gays wear yellow star and pink triangle badges , respectively. These rhetorical statements and the actions they imply are dangerously close to taking yet another dark step, requiring all Islamic people to wear blue crescent badges. Time to Be Active. history.

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My Favorite Instagram Timesaving Tips (that you can borrow)

agora pulse

Most phones have the little microphone icon on the keyboard to activate voice-to-text.). One tip is to turn off your phone notifications (on the iPhone you could turn off banners and alerts, but turn on the badge app icon). When I first started using Instagram, I got into the habit of taking a photo just about every day. Plan content ahead of time. Will I have a theme?

Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

For example, you’ll have access to information like demographics, Facebook usage, purchase activity and Page Likes. Once you’re verified, a blue badge will display next to the name of your Page. While most Pages will display a blue badge, local businesses will have a gray badge to differentiate from celebrities, sports teams and other public figures. Entertainment.

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47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

As recent statistics show, social networking is now the top online activity in the U.S. But it’s not just the amount of time spent on social media.  It’s the fact that 46% of users say they’re actively looking to make a purchase. Add your Facebook badge to your website and/or blog to allow visitors an easy way to connect with your page. 4. Facebook. 1. Twitter.

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

The Norton badge works totally fine (it is a pop-up with security information like most privacy badges) so there’s really no need for the link. There’s no badge attached, just the text “About SSL certificates” The exact phrase that Godaddy were using for a lot of their links. (I would guess that Keurig have no idea about this). And on it goes. Slashfilm.

The Gamification of Online Communities

Geoff Livingston

This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. into online communities, web site functions, and other aspects of non-game activity online. Influencer metric Klout uses gamification to make its badges and classification more fun, and encourage individuals to engage in better participatory tactics online.

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Two New Social Tools to Check Out

Spin Sucks

According to their site: Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Dinner is at 2:00, if you want to come by. take that back. Just two tools because I can’t remember the third one. Oh well. Do it!

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked.

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Interview with Community Manager: Helen Lynch from

Social Media Citizens

Over the past 8 years I’ve moved from moderation and moderator management through customer support and community management and then into social media, content and community management within the marketing industry. I’m currently Community Manager for Yell, overseeing the UGC and interactive elements of, such as the Reviews section which we launched in October last year. G: What platforms are you most active on? H: Facebook, LinkedIn and Twitter for personal use, but they also feature heavily in my working life too. Helen also blogs about technology and social media at Zath.

7 Reasons Your LinkedIn Profile is a Hot Mess

Convince & Convert

An active page is an effective page. Just as with your local PTA or Chamber of Commerce, the LinkedIn groups you join and participate in can act as badges of honor. Image via In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. Not likely.

How Your Cub and Girl Scouts (and Youth) are Being Cheated in the Personal Manufacturing Era

Stay N' Alive

propose that these boys, and in equivalent activities for the Girls in Girl Scouts (I''m mostly familiar with the boys organizations because most of my service has been there, but girls need it even more than the boys), be exposed to more STEM (Science, Technology, Engineering, and Math) related activities. Our youth are in for a wake-up call when they grow up. If you have kids.

The 12 Startups I’ve Invested In and Why

Convince & Convert

You’ll see an example of those disclosure “badges” at the bottom of this post. Green Nurture – Crowdsourced Sustainability My second-oldest active investment, Green Nurture has a turn-key platform that allows companies and government organizations to solicit sustainable, green ideas from their workforce in an easy, gamified format.

PayPal Research Shows Strength of Community Trumps Popularity

Geoff Livingston

Further some of the biggest names get outpaced by lesser known web-based personalities or weblebrities who activate deep ties to their communities. Real influence is more than popularity, and this paper goes a great distance to highlighting the important components of authenticity, real strong community engagement, and a willingness to actively work with a community to affect change.

Social Media Is CRM

Social Media Network Marketing

Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services. Businesses must ensure all relevant departments and individuals have access to the information streaming into their computers via active social networks. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Your turn: What is your take?

The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

Sign up for one “SXSW for beginners” event when you get there; it’s pretty helpful to just give you a sense of the activities.  . your badge. Image via SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. As an attendee, it’s easy to get overwhelmed. Have fun! ~ jay baer. Before You Go: . Migration: .

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How I stick to a 30 hour work week (and how you can too)

Absolute PA

The specialist asked me hundreds of questions about my lifestyle, daily activities, my diet, sleeping patterns. Many modern entrepreneurs wear their 50 hour work weeks like a badge of honour. I was sitting opposite my doctor in her consulting room – a fatigue specialist at The Royal Free Hospital in London. Was my response. The reason for the long hours? Great! How will I relax?

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