Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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B2B Brands LinkedIn Groups 171

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Source: Slack Twitter. PRIORITY PLATFORM: Twitter.

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B2B Social Media Brands Hubspot 150

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Connect with Twitter. Guest post by Brandon Brown.

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B2B Brands LinkedIn Influencer 217

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Social media deserves more investment.

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B2B Social Media Strategy How To 130

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Are Facebook Ads Right for B2B? What Are Facebook Ads?

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Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

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B2B LinkedIn Facebook Statistics 150

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Consider: You get more leads. The leads are better.

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B2B LinkedIn Tips Marketing 148

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

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Strategy Twitter Tips Marketing 52

Koka Sexton

FEBRUARY 6, 2023

Getting an ideal profile name on Twitter is getting as hard as getting a great domain name these days. As Twitter grew, people would just go out and register for Twitter profiles of great names just to hold them, then never use them with the goal of selling them or whatever. What is Twitter’s inactive username policy?

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B2B Domain Name Policies Resources 52

The Social Media Incubator

JULY 17, 2013

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

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B2B Social Media Tips LinkedIn 163

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. Build an Active Facebook Wall.

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B2B Communities Facebook How To 230

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

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B2B Social Media Case Study Study 190

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

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Twitter Tourism Travel Education 105

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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B2B Social Media Marketing Survey 110

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. Twitter: over 500 million users. Qzone: 576 million active users. LinkedIn Is Most Important Social Network for B2B Marketers. Facebook followed with 19%, Twitter with 16%. The #RLTM Scoreboard: Social Networking Stats for the Week. via Twopcharts. via TechCrunch.

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Social Networking B2B LinkedIn Tumblr 184

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Resources mentioned: In any B2B sales cycle, knowledge equals power. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 118

Webbiquity SMM

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

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Social Media Reddit LinkedIn Research 220

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. In the U.K.,

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Social Networking HootSuite Advertising LinkedIn 217

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. It’s where and it’s why. Oh yea, and to who m matters too.

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B2B Conversation Social Media Strategy 100

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

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Data B2B Notification Team 124

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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Team Marketing B2B Eventful 160

Social Media Marketing

APRIL 13, 2011

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network.

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B2B Social Media Jive Committee 148

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

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Twitter Tips Influencer Hashtag 129

Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms.

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B2B Social Media Google Construction 153

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

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Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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Hashtag Analysis Twitter Sentiment 52

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

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B2B Social Media Metrics Study 152

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Send this page to Print Friendly. Email this to a friend?

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B2B Engagement Marketing Sentiment 206

Oktopost

DECEMBER 1, 2022

Want to hear more from renowned B2B marketing leaders? He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Social Media B2B Apple YouTube 114

Oktopost

JULY 20, 2023

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. These figures demonstrate the potential of Threads as a platform for B2B communication and community building. Threads and the B2B Landscape So, what does all this mean for businesses in the B2B landscape?

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Conversation B2B Community building Instagram 91

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. But here are three reasons for skepticism.

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Apple Plaxo Microsoft Vimeo 215

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

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B2B Social Media Marketing Survey 198

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. Benefits of Social Selling for B2B. What is Social Selling? Source: [link].

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Tools B2B Price ROI 144