Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Consider: You get more leads. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Webbiquity SMM

NOVEMBER 8, 2022

In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. This type of social proof can emphasize how a product or service provided a solution to a common problem. with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 92

Authentication Examples Class Team 92

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. Build an Active Facebook Wall.

B2B 230

B2B Communities Facebook How To 230

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. No problem: Wondering what content types work best for each channel? Just imagine how much fresh perspective and actionable insights it can offer! Easy: Need to compare CTRs?

Organization 150

Organization Report LinkedIn Knowledge Base 150

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else.

Discount 126

Discount Marketing How To B2B 126

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. It’s where and it’s why. Oh yea, and to who m matters too.

B2B 100

B2B Conversation Social Media Strategy 100

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. It can be split into two categories, active and passive: 1. Active Intent. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. A practical example: MarketingProfs.

Case Study 79

Case Study Activities Study Campaign 79

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Practice Proper Channel Management. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62

Tools B2B Hubspot Analytics 62

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Video Will Continue to Be the Most Important Type of Content. Sephora, for example, posts lots of makeup tutorial videos on its Instagram account. It’s as simple as that.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. SDRs are in charge of activities such as outbound prospecting and handling all inbound leads.

B2B 117

B2B How To Skills Sample 117

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. The 5 Different Types of Trust Signals & How to Use Them. 6 Practical Examples of Great Trust Signals. The 5 Different Types of Trust Signals & How to Use Them. Quick Links.

Examples 27

Examples Badge B2B Case Study 27

Webbiquity SMM

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). billion people in the United States actively use at least one social network. So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JANUARY 9, 2023

The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. Knowing your engagement rate helps you understand how actively users are interacting with your posts and can give you valuable insights into which content resonates most with your followers.

Engagement 62

Engagement Social Media How To B2B 62

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Publishing whitepapers/ebooks?

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Every time a lead or contact interacts with your social content, Oktopost automatically creates a Social Activity record in Dynamics. Here’s a fact: social drives revenue for B2B. Attribute Leads to Social Channels.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. And you’ll want to throw in a mix of hard vs soft skills: Here are some examples of hard skills: Coding: The ability to write code in a programming language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

MARCH 5, 2019

We’ll get back to analyzing specific examples later. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. The famous Oreo tweet from above is a great example.

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Koka Sexton

DECEMBER 31, 2022

Marketers should understand the different types of channels available and how to effectively use them together to reach different target audiences. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Hashtag 118

Hashtag LinkedIn How To B2B 118

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. 20 Social Media Post Types That Do Well (and How to Use Them). You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107