Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn. It piques interest.

Authentication 90

Authentication Examples Class Team 90

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Reddit LinkedIn Research 220

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. Over half of millennials are active users on Instagram. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way.

B2B 158

B2B Instagram Brands Hubspot 158

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. Don’t measure the re-launch and sustained success on these metrics.

Loyalty 226

Loyalty B2B Metrics Curation 226

Oktopost

MARCH 5, 2019

We’ll get back to analyzing specific examples later. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. The famous Oreo tweet from above is a great example.

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Oktopost specializes in social media management for B2B companies. Meltwater. . Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. Let’s say you’re a B2B company providing cloud computing solutions.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 131

Tips Authentication LinkedIn Groups 131

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning. For example, Facebook Insights reveals when your audience is online.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Keyhole.co

JUNE 9, 2023

billion are active on Facebook each month. The guaranteed bet to engagement is if you start posting the content when your audience is active. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. Yes, the rumor has it that the organic reach on Facebook has declined.

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ? Identify & Respond to Common Pain Points.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . For example, an upset customer may not appreciate a joke, but for the most part, humor makes a brand seem more real, more in touch.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

OCTOBER 19, 2023

Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. The reality? The good, the bad and everything in between.

Reputation 94

Reputation Sentiment Analysis Notification 94

agora pulse

NOVEMBER 4, 2020

Example of the right-hand sidebar of Reddit ads. Example of Promoted Reddit ads. Get your FREE social media calendar packed with ideas and examples. Example of subreddit targeting. You can take advantage of this to ensure that your target audience is seeing your content when they’re actively interested in.

Reddit 115

Reddit CPC CPM Cost 115

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. So it’s no surprise that an increasing number of business leaders are active on social. But there are also plenty of good examples of CEOs using social media. 6 of the Best B2B Brands on Social Media Now.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Later

JANUARY 1, 2021

Instagram Insights gives you everything you could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram. For example, if you notice that your followers are most active between 5pm and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm.

Instagram 99

Instagram Activities Feed Feedly 99

Keyhole.co

MAY 15, 2023

B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. For example, some studies have found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between Tuesday and Thursday afternoons.

Instagram 52

Instagram B2B Tourism Engagement 52

Oktopost

MARCH 16, 2020

For many B2B marketers, large amounts of social content have been created in advance for the 2020 year promoting conferences, events, business trips, summits and meet-ups. For example, you are hosting a local meet-up and have been waiting to make an announcement as each day new updates are being made regarding the situation.

Social Media 104

Social Media Module How To Meeting 104

The Realtime Report

JULY 15, 2022

Furthermore, being active on social media can make your brand feel more human. For example, for every piece of content you put out, whether this is a post on your feed, a story, email, or blog post on your site linking back to your social media pages, this could be an opportunity to convert your customers.

Social Media 91

Social Media Strategy How To Comparison 91

Oktopost

SEPTEMBER 13, 2020

You can catch the conversation by subscribing to our podcast channel, B2B Marketing Now wherever you get your podcasts. Sales professionals are used to seeing direct results, but employee advocacy , for example, drives value even if nobody is liking your content directly. Be active on social media.

Sports 80

Sports Team Marketing Training 80

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 147

Campaign Marketing B2B Conference 147

Later

JANUARY 6, 2019

Think of it this way: Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are actively scrolling the app. For example, if you posted at 5pm on Monday in week 1, post at 6pm during week 2. The best part?

Instagram 111

Instagram Press Release Analytics Activities 111

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

MAY 4, 2023

Examples of successful LinkedIn Groups What are LinkedIn Groups? For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image.

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Groups Groups LinkedIn Microsoft 128

Likeable

JANUARY 7, 2019

For example, a B2B customer asking for a more efficient product is ultimately asking for a brand who values and champions their time. As you gain steam, cultivate community with these like-minded consumers by actively engaging in the conversation and providing added value along the way.

Social Media 91

Social Media Brands Authentication Loyalty 91

Later

JANUARY 1, 2021

Instagram Insights gives you everything you could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram. For example, if you notice that your followers are most active between 5pm and 9pm EST, schedule your posts to appear at 5, 6, 7, 8, and 9pm.

Instagram 52

Instagram Activities Feed Feedly 52

Sprout Social

JANUARY 4, 2022

As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. This presents a major opportunity for businesses that aren’t already active on the platform to jump in. Facebook video statistics. View this post on Instagram. Twitter video statistics.

Statistics 141

Statistics Social Media Video Marketing 141

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing activities can include: Content planning and creation. Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

FEBRUARY 8, 2023

That level of community matters and your brand should take an active role. There’s endless B2B marketing potential for manufacturers on social. You might think these messages are best suited for consumer companies or flashier B2B enterprises. American Trucking Association takes care Some industries are tight-knit.

Industry 85

Industry Social Media B2B Resources 85

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62