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What Does Your Twitter Avatar Say About You?

Socialized

Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. Political dissident : Generally based on the previous avatar types, but modified to show support for a person, political cause, etc.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. For example, extended reality (XR) headsets can record a user’s facial attributes, blinks, movement, surroundings and activities in the metaverse.

Brands 117
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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140
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How to create a YouTube channel for your brand in 5 steps

Sprout Social

Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. Click on the avatar icon in the top right corner of the screen. There are two types you can add. Pro tip: If you don’t plan on uploading frequently, choosing the Feature channels section can make your channel look more active.

YouTube 87
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What's Your Government 2.0 Personality Type?

Social Media Strategery

Personality Type? Skeptic - “Why the hell are you spending so much time on Twitter and Facebook when you could be doing real work?&# You don’t see the real business value to social media, and would prefer that your staff stick to the mission-related activities. Home About Me Speaking Legal-ese My Team Gov 2.0 Which ones?

Gov 2.0 94
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base. billion monthly active users. 655 million monthly active users that are mobile only. 1 billion monthly active users.

Instagram 101