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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse. Along with traditional personal data like addresses and names, the metaverse will also collect new information like biometrics and voice recordings. NFT giveaways, in-experience currencies, etc.).

Brands 115
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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

Avatar 42
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Twitter removed the feature allowing users to report misleading information. TikTok's testing on AI-Generated Profile Avatars, added a "Switch Account" feature for anyone with multiple accounts, and has made analytics tools for "Series" content available. You can now allow others to use your Reel as a template.

News 80
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5 ways to create better buyer personas with social media data

Sprout Social

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. This information can then be used to shape everything from campaign creative to new product development. A good buyer persona delivers more than mere demographic information.

Data 140
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence. ISMA: You mentioned pro-active and re-active engagement.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. You want to have either a professional portrait done or have one that clearly shows your face, even when it’s a small avatar icon. Optimize the keywords.

LinkedIn 144
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How to create a YouTube channel for your brand in 5 steps

Sprout Social

Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. Click on the avatar icon in the top right corner of the screen. Pro tip: If you don’t plan on uploading frequently, choosing the Feature channels section can make your channel look more active.

YouTube 85