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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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How to Build a Brand Community for your B2B Business

Oktopost

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . At the highest level of commitment, these dedicated followers will become passionate brand ambassadors who actively recruit new organic followers to your customer base.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Change your Twitter avatar to be Santa Claus.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Actively pursue users, followers and engage in conversations, even if it doesn’t directly relate to your product or service. Three of the most used platforms these days are vBulletin , phpBB and Simple Forums. phpBB and Simple Forums are free, but heavily used with lots of support options.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Additionally, Synthesio measures the impact of your activities on social media platforms using social KPIs, which enables you to trigger collective functions in your company to improve brand awareness.

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Tactical Tips for Building an Online Community

ProBlogger

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. Here’s how we did it.

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Measuring Engagement

Proactive Report

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). update avatar, bio, links, email, customisation, etc). Bookmarks (onsite, offsite).